Troon Golf ini­tia­tive to grow golf

Inside Golf - - News -

TROON Golf – a golf course man­age­ment, de­vel­op­ment and mar­ket­ing com­pany is help­ing to grow golf par­tic­i­pa­tion.

The com­pany’s Aus­tralia, Asia and Pa­cific se­nior vice-pres­i­dent and man­ag­ing di­rec­tor Ryan Walls re­cently an­nounced its new “Play Troon” pro­gram.

Walls said the pro­gram was an ex­cit­ing new pro­gram aimed di­rectly at grow­ing the game by pro­vid­ing golfers with a range of ex­cit­ing par­tic­i­pa­tion-based con­cepts as well as di­rectly ad­dress­ing chal­lenges fac­ing the game and in­dus­try.

“We are try­ing to develop pro­grams that di­rectly com­bat the core is­sues we are fac­ing in golf to­day,” he said.

“We want pro­grams that make it eas­ier to in­tro­duce new play­ers to the game, tackle the is­sue of time and cre­ate op­por­tu­ni­ties to address the in­creas­ing cost of the game and im­por­tantly to make golf fun and less in­tim­i­dat­ing.”

He said the first “ Play Troon” con­cept was Troon Family Golf, which pro­vides a fo­rum for par­ents to in­tro­duce golf to their chil­dren.

Broadly speaking, ev­ery par­tic­i­pat­ing Troon fa­cil­ity in Aus­tralia will al­low par­ents to bring their chil­dren to play for free from 3pm when the adult pays the Troon Family Golf rate – typ­i­cally 20 per cent off the stan­dard fa­cil­ity af­ter­noon rate.

Chil­dren who are new to the game and aged 15 and un­der will be pro­vided with com­pli­men­tary rental sets.

“All fa­cil­i­ties will also be en­hanc­ing in­tro­duc­tory clin­ics for ju­nior golfers which fo­cus not only on learn­ing the game but more im­por­tantly in­tro­duc­ing the core val­ues of the game that so many of us learned early on that help guide us in life,.” Walls said

And Troon Golf will si­mul­ta­ne­ously launch two more pro­grams un­der the “Play Troon” ban­ner.

The first, which ad­dresses speed of play is­sues, is called Ex­press Golf.

It of­fers ex­press tee times to guar­an­tee a faster speed of play. The sec­ond is Troon Days, which of­fers ex­clu­sive Troon rates on ded­i­cated days of the week. Ded­i­cated days may vary at each Troon course. www.playtroon.com.au

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