Crown Lager an­nounced as Of­fi­cial Beer of The Pres­i­dents Cup

Inside Golf - - News -

CROWN Lager was last month named as the Of­fi­cial Beer of The Pres­i­dents Cup 2011.

As the of­fi­cial beer sup­plier, Crown Lager will be the pre­ferred beer served in the mar­quees dur­ing the tour­na­ment and at all of­fi­cial Pres­i­dents Cup events.

Crown Lager will also host a so­phis­ti­cated and deca­dent Pres­i­den­tial Suite mar­quee for in­vited guests through­out the du­ra­tion of the tour­na­ment.

Paul Don­ald­son, Carl­ton United Brew­ers’ Act­ing Chief Mar­ket­ing Of­fi­cer, says it’s a hugely sig­nif­i­cant part­ner­ship for Crown Lager.

“What could be bet­ter than en­joy­ing Aus­tralia’s finest beer, Crown Lager, while watch­ing some of the world’s finest golf? We’re ex­cited to be in­volved with The Pres­i­dents Cup 2011 and look for­ward to a fan­tas­tic tour­na­ment,” ex­plains Don­ald­son.

Record crowds are ex­pected dur­ing the week-long event, while nearly 600 mil­lion homes in 225 coun­tries and ter­ri­to­ries will have ac­cess to the in­ter­na­tional tele­cast.

Matt Kamien­ski, Ex­ec­u­tive Di­rec­tor of The Pres­i­dents Cup 2011, said of the re­la­tion­ship: “ The Pres­i­dents Cup is a pres­ti­gious event and so Crown Lager is a nat­u­ral fit as the of­fi­cial beer of this year’s tour­na­ment. We’re very happy to work with Crown Lager at The Pres­i­dents Cup 2011.”

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