Sur­vey: In­side Golf named top Aussie golf mag­a­zine

Inside Golf - - Starter’s Box -

A RE­CENT independent sur­vey by Sports Mar­ket­ing Sur­veys (SMS) has re­vealed that In­side Golf is the most reg­u­larly read golf mag­a­zine in Aus­tralia, beat­ing the pop­u­lar news-stand and sub­scrip­tion magazines by a sig­nif­i­cant mar­gin.

SMS’ Au­gust/septem­ber 2011 Golf Consumer Sur­vey, which is ad­min­is­tered at golf cour­ses twice yearly, asked 2000 ran­dom golfers at cour­ses across Aus­tralia to name the mag­a­zine they most reg­u­larly read or sub­scribed to. In­side Golf was the top an­swer, beat­ing all of the other ma­jor golf pub­li­ca­tions in the coun­try.

The re­sults of the sur­vey also high­lighted the fact that In­side Golf con­tin­ues a steady rise in pop­u­lar­ity among golfers, with other Aus­tralian magazines show­ing grad­ual de­clines in read­er­ship, based on re­sults from pre­vi­ous SMS sur­veys.

“We’re thrilled with the out­come of this sur­vey,” said Sam Arthur, pub­lisher of In­side Golf. “The re­sults con­firm our be­lief that Aus­tralian golfers love our home-grown Aus­tralian con­tent, ex­ten­sive cov­er­age of world golf, and our ground­break­ing ipad/dig­i­tal de­liv­ery and So­cial Me­dia ini­tia­tives,” he said.

The sur­vey re­in­forces a 2010 sur­vey by Golf Re­search Aus­tralia, the consumer-fac­ing re­search arm of Jeff Blun­den Ad­vi­sory Ser­vices, which un­der­took an independent study on be­half of In­side Golf con­cern­ing the read­er­ship habits sur­round­ing Aus­tralia’s golf magazines. The key find­ing from that sur­vey was that In­side Golf is the most reg­u­larly read monthly golf mag­a­zine in Aus­tralia, beat­ing the likes of Golf Aus­tralia Mag­a­zine, Golf Di­gest, Golf Mag­a­zine and Pa­cific Golfer.

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