Survey: Inside Golf named top Aussie golf magazine
A RECENT independent survey by Sports Marketing Surveys (SMS) has revealed that Inside Golf is the most regularly read golf magazine in Australia, beating the popular news-stand and subscription magazines by a significant margin.
SMS’ August/september 2011 Golf Consumer Survey, which is administered at golf courses twice yearly, asked 2000 random golfers at courses across Australia to name the magazine they most regularly read or subscribed to. Inside Golf was the top answer, beating all of the other major golf publications in the country.
The results of the survey also highlighted the fact that Inside Golf continues a steady rise in popularity among golfers, with other Australian magazines showing gradual declines in readership, based on results from previous SMS surveys.
“We’re thrilled with the outcome of this survey,” said Sam Arthur, publisher of Inside Golf. “The results confirm our belief that Australian golfers love our home-grown Australian content, extensive coverage of world golf, and our groundbreaking ipad/digital delivery and Social Media initiatives,” he said.
The survey reinforces a 2010 survey by Golf Research Australia, the consumer-facing research arm of Jeff Blunden Advisory Services, which undertook an independent study on behalf of Inside Golf concerning the readership habits surrounding Australia’s golf magazines. The key finding from that survey was that Inside Golf is the most regularly read monthly golf magazine in Australia, beating the likes of Golf Australia Magazine, Golf Digest, Golf Magazine and Pacific Golfer.