HIGHLY EX­POSED

Inside Sport - - THE NUMBERS -

The Su­per Bowl’s pre-em­i­nence on tele­vi­sion is an es­tab­lished phe­nom­e­non, reg­u­larly top­ping the US charts of the year’s high­est-rat­ing pro­grams. It’s never gone as high as 1982, when it hit a record 49.1 on the Nielsen scale, which equated to 85.24m view­ers. A lot of peo­ple saw one of the un­lucky 13, the Cincin­nati Ben­gals, lose in their first Su­per Bowl ap­pear­ance. They would lose their sec­ond to the same team, the San Fran­cisco 49ers, seven years later.

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