Sky’s the limit for ex-farm­ers

Sig­nage fits the bill for the Tay­lors

Isis Town and Country - - News - By MELINDA BRAD­FORD

IT STARTED as a mere idea as Childers fa­ther-and-son duo Rod and Scott Tay­lor worked side-by-side on their fam­ily cane farm.

As time went by their vi­sion grew, and in 2004 Rod and Scott stepped away from the farm to go in a very dif­fer­ent di­rec­tion – bill­board ad­ver­tis­ing.

“It was a big de­ci­sion, and one which we talked through in de­tail,” said Rod, now man­ag­ing di­rec­tor of TAYCO Out­door Ad­ver­tis­ing.

“Be­tween us, we had a lot of prac­ti­cal skills and we could see an open­ing.”

They started with one bill­board, which they built them­selves, and didn’t stop there.

The com­pany has gone from strength to strength, and to­day they man­age more than 110 bill­board projects at any one time.

“Clients come from cor­po­rate and govern­ment, small busi­ness and tourism. We take great pride in de­liv­er­ing the best-qual­ity ad­ver­tis­ing skins and pro­vid­ing an end-to-end ser­vice from con­cept to de­sign, in­stal­la­tion and main­te­nance.”

But the sky’s the limit for the TAYCO fam­ily-run com­pany.

The com­pany has just se­cured the pres­ti­gious Sun­shine Coast Air­port ad­ver­tis­ing con­ces­sion, giv­ing it sole rights to sell sig­nage and other ad­ver­tis­ing that will tar­get at least 907,000 pas­sen­gers a year through the ter­mi­nal.

It is the third air­port con­ces­sion TAYCO has won in Queens­land in re­cent years, with the first be­ing Bund­aberg Re­gional Air­port in 2011, fol­lowed by Emer­ald Air­port.

The Sun­shine Coast Air­port con­ces­sion was won against fierce com­pe­ti­tion, and with the other two air­ports, takes its au­di­ence reach in the air trav­eller arena to more than 1.5 mil­lion people a year through air­lines in­clud­ing Vir­gin Aus­tralia, Qan­tasLink, Jet­star, Air New Zealand and Tiger Air­ways.

And that does not in­clude the army of “meeters and greeters” who throng to the air­port ev­ery year.

“That fig­ure is grow­ing, with all three air­ports see­ing rises in pas­sen­ger num­bers,” Rod said.

Rod, a for­mer pres­i­dent of Land­Care in Childers, and a mem­ber of the Childers Ro­tary Club for 16 years, said TAYCO had played a very ac­tive role in the Childers com­mu­nity for decades, and was proud to con­tinue to do so.

PHOTO: ZACH HOGG

SKY HIGH: TAYCO Out­door Ad­ver­tis­ing sales man­ager Scott Tay­lor says busi­ness has been go­ing from strength to strength since trad­ing cane farm­ing for ad­ver­tis­ing.

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