Sky’s the limit for ex-farmers
Signage fits the bill for the Taylors
IT STARTED as a mere idea as Childers father-and-son duo Rod and Scott Taylor worked side-by-side on their family cane farm.
As time went by their vision grew, and in 2004 Rod and Scott stepped away from the farm to go in a very different direction – billboard advertising.
“It was a big decision, and one which we talked through in detail,” said Rod, now managing director of TAYCO Outdoor Advertising.
“Between us, we had a lot of practical skills and we could see an opening.”
They started with one billboard, which they built themselves, and didn’t stop there.
The company has gone from strength to strength, and today they manage more than 110 billboard projects at any one time.
“Clients come from corporate and government, small business and tourism. We take great pride in delivering the best-quality advertising skins and providing an end-to-end service from concept to design, installation and maintenance.”
But the sky’s the limit for the TAYCO family-run company.
The company has just secured the prestigious Sunshine Coast Airport advertising concession, giving it sole rights to sell signage and other advertising that will target at least 907,000 passengers a year through the terminal.
It is the third airport concession TAYCO has won in Queensland in recent years, with the first being Bundaberg Regional Airport in 2011, followed by Emerald Airport.
The Sunshine Coast Airport concession was won against fierce competition, and with the other two airports, takes its audience reach in the air traveller arena to more than 1.5 million people a year through airlines including Virgin Australia, QantasLink, Jetstar, Air New Zealand and Tiger Airways.
And that does not include the army of “meeters and greeters” who throng to the airport every year.
“That figure is growing, with all three airports seeing rises in passenger numbers,” Rod said.
Rod, a former president of LandCare in Childers, and a member of the Childers Rotary Club for 16 years, said TAYCO had played a very active role in the Childers community for decades, and was proud to continue to do so.
SKY HIGH: TAYCO Outdoor Advertising sales manager Scott Taylor says business has been going from strength to strength since trading cane farming for advertising.