Operators now on board with advisory team
ON Friday the proactive Childers members of Bundaberg North Burnett Tourism met at Lake Redbrook Holiday Retreat for a Tourism Advisory Group meeting.
The business owners have re-invigorated the concept of a Childers TAG, facilitated by Bundaberg North Burnett Tourism marketing manager Katherine Mergard.
Encouraged by the positive and productive discussion around the table, Ms Mergard said the purpose of the group was focused on sharing ideas around destination development and growing visitation to Childers, as well as creating an opportunity to network with like-minded business people within the Childers area.
“As the gateway to the Southern Great Barrier Reef, Childers has a great opportunity to capitalise on its position by working collectively to promote the region,” she said.
A key outcome from the meeting was the importance of supporting each other, through not only sharing ideas around the table, but also referring visitors to other experiences and businesses around the Childers region, with the goal to create economic benefits for the community by increasing visitor stay and expenditure in the area.
The group of operators, including representatives from Snakes Downunder, Flying High, Vintners, Lake Redbrook and Childers Eco Lodge, also discussed the need for a dedicated Childers brochure and map. Acknowledging the massive amount of volunteer hours that went into producing the publication, the group will have further discussion around defining the purpose, target market and distribution if embarking on the project again.
The next meeting is on Tuesday, September 9, with the location to be confirmed.
For more information, contact Katherine Mergard at BNBT on firstname.lastname@example.org.
GET TOGETHER: Ian Jenkins, Katherine Mergard, Rhys Kummerow, Vanessa Kummerow, Marianne Lethbridge, David Tocknell and Gary Walters discuss strategies to promote tourism in the Childers area.