Op­er­a­tors now on board with ad­vi­sory team

Isis Town and Country - - News -

ON Fri­day the proac­tive Childers mem­bers of Bund­aberg North Bur­nett Tourism met at Lake Red­brook Hol­i­day Re­treat for a Tourism Ad­vi­sory Group meet­ing.

The busi­ness own­ers have re-in­vig­o­rated the con­cept of a Childers TAG, fa­cil­i­tated by Bund­aberg North Bur­nett Tourism mar­ket­ing man­ager Kather­ine Mer­gard.

En­cour­aged by the pos­i­tive and pro­duc­tive dis­cus­sion around the ta­ble, Ms Mer­gard said the pur­pose of the group was fo­cused on shar­ing ideas around des­ti­na­tion devel­op­ment and grow­ing visi­ta­tion to Childers, as well as cre­at­ing an op­por­tu­nity to net­work with like-minded busi­ness peo­ple within the Childers area.

“As the gate­way to the South­ern Great Bar­rier Reef, Childers has a great op­por­tu­nity to cap­i­talise on its po­si­tion by work­ing col­lec­tively to pro­mote the re­gion,” she said.

A key out­come from the meet­ing was the im­por­tance of sup­port­ing each other, through not only shar­ing ideas around the ta­ble, but also re­fer­ring vis­i­tors to other ex­pe­ri­ences and busi­nesses around the Childers re­gion, with the goal to cre­ate eco­nomic ben­e­fits for the com­mu­nity by in­creas­ing vis­i­tor stay and ex­pen­di­ture in the area.

The group of op­er­a­tors, in­clud­ing rep­re­sen­ta­tives from Snakes Dow­nun­der, Fly­ing High, Vint­ners, Lake Red­brook and Childers Eco Lodge, also dis­cussed the need for a ded­i­cated Childers brochure and map. Ac­knowl­edg­ing the mas­sive amount of vol­un­teer hours that went into pro­duc­ing the pub­li­ca­tion, the group will have fur­ther dis­cus­sion around defin­ing the pur­pose, tar­get mar­ket and dis­tri­bu­tion if em­bark­ing on the project again.

The next meet­ing is on Tues­day, Septem­ber 9, with the lo­ca­tion to be con­firmed.

For more in­for­ma­tion, con­tact Kather­ine Mer­gard at BNBT on mar­ket­ing@bund­aber­gre­gion.org.


GET TO­GETHER: Ian Jenk­ins, Kather­ine Mer­gard, Rhys Kum­merow, Vanessa Kum­merow, Mar­i­anne Leth­bridge, David Tock­nell and Gary Wal­ters dis­cuss strate­gies to pro­mote tourism in the Childers area.

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