DE­TOUR TO BUND­ABERG

Isis Town and Country - - Front Page -

OUT­RAGED res­i­dents of Childers have voiced their con­cerns over the ru­mours of a pro­mo­tions poster to be erected on the south side of Childers in the com­ing weeks.

The bill­board in ques­tion is lo­cated at the in­ter­sec­tion of Good­wood Rd and the Bruce Hwy, near the iconic wa­ter tank.

Lo­cal res­i­dents are con­cerned the sign will de­tour tourist traf­fic away from the his­toric town of Childers.

The Childers Cham­ber of Commerce voiced its con­cerns in an email to the coun­cil.

“The Cham­ber of Commerce wishes to ex­press their ut­most dis­ap­point­ment with the non-ex­is­tent com­mu­ni­ca­tion from the Bund­aberg North Bur­nett Tourism.

“The BNBT’s de­ci­sion to erect a bill­board, on the southern edge of Childers, will not ben­e­fit Childers. This bill­board will ad­ver­tise for the next five to six months the Bund­aberg Tur­tle Cam­paign.

“At no time has the Bund­aberg North Bur­nett Tourism dis­cussed with the Cham­ber of Commerce, Tourism Ac­tion Group, or other lo­cal busi­nesses in re­gards to the lo­ca­tion for their next tur­tle cam­paign.”

The lo­cal busi­ness own­ers be­lieve the lo­ca­tion of the sign has the po­ten­tial to draw tourists away, ef­fec­tively re­mov­ing Childers as a pos­si­ble des­ti­na­tion or stop-over.

The gen­eral man­ager of BNBT, Kather­ine Mer­gard, con­firmed the BNBT will use the bill­board to ad­ver­tise food and wine fes­ti­vals pre­dom­i­nantly in Bund­aberg.

The bill­board it­self is cur­rently bare and the CCC ob­jects to the lo­ca­tion of the sig­nage and the pro­mo­tional ma­te­rial in­tended to be used.

The Cham­ber of Commerce fully sup­ports the tur­tle cam­paign for the Bund­aberg re­gion and be­lieves the ad­ver­tis­ing would be bet­ter placed out­side of Childers and not within the town lim­its.

PHOTO: JODIE DIXON

CHILDERS FURY: Up­set lo­cals are ob­ject­ing to a bill­board about to be erected pro­mot­ing Bund­aberg.

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