DETOUR TO BUNDABERG
OUTRAGED residents of Childers have voiced their concerns over the rumours of a promotions poster to be erected on the south side of Childers in the coming weeks.
The billboard in question is located at the intersection of Goodwood Rd and the Bruce Hwy, near the iconic water tank.
Local residents are concerned the sign will detour tourist traffic away from the historic town of Childers.
The Childers Chamber of Commerce voiced its concerns in an email to the council.
“The Chamber of Commerce wishes to express their utmost disappointment with the non-existent communication from the Bundaberg North Burnett Tourism.
“The BNBT’s decision to erect a billboard, on the southern edge of Childers, will not benefit Childers. This billboard will advertise for the next five to six months the Bundaberg Turtle Campaign.
“At no time has the Bundaberg North Burnett Tourism discussed with the Chamber of Commerce, Tourism Action Group, or other local businesses in regards to the location for their next turtle campaign.”
The local business owners believe the location of the sign has the potential to draw tourists away, effectively removing Childers as a possible destination or stop-over.
The general manager of BNBT, Katherine Mergard, confirmed the BNBT will use the billboard to advertise food and wine festivals predominantly in Bundaberg.
The billboard itself is currently bare and the CCC objects to the location of the signage and the promotional material intended to be used.
The Chamber of Commerce fully supports the turtle campaign for the Bundaberg region and believes the advertising would be better placed outside of Childers and not within the town limits.
CHILDERS FURY: Upset locals are objecting to a billboard about to be erected promoting Bundaberg.