LOVE IN A LITTLE PARADISE
COOK Islands Tourism Corporation has launched its new destination brand this month under the tagline Love a little paradise. To celebrate the launch, Air New Zealand is offering $200 off return flights to the Cook Islands. The sale runs until January 26.
The new brand strategy seeks to differentiate the idyllic South Pacific nation from its key competitors and raise awareness for the visitor segment identified as “soft explorers”. Soft explorers are those seeking a paradise that offers a variety of experiences and light adventures beyond the confines of a resort and seeking authentic interactions with the locals.
MORE DETAILS: Air New Zealand’s sale is for travel outbound, February 13 to April 7, April 26 to June 28, and for travel inbound February 14 to April 14, and May 1 to June 30.