LOVE IN A LIT­TLE PAR­ADISE

Isis Town and Country - - Life -

COOK Is­lands Tourism Cor­po­ra­tion has launched its new desti­na­tion brand this month un­der the tagline Love a lit­tle par­adise. To cel­e­brate the launch, Air New Zealand is of­fer­ing $200 off re­turn flights to the Cook Is­lands. The sale runs un­til Jan­uary 26.

The new brand strat­egy seeks to dif­fer­en­ti­ate the idyl­lic South Pa­cific na­tion from its key com­peti­tors and raise aware­ness for the vis­i­tor seg­ment iden­ti­fied as “soft ex­plor­ers”. Soft ex­plor­ers are those seek­ing a par­adise that of­fers a va­ri­ety of ex­pe­ri­ences and light ad­ven­tures be­yond the con­fines of a re­sort and seek­ing au­then­tic in­ter­ac­tions with the lo­cals.

MORE DE­TAILS: Air New Zealand’s sale is for travel out­bound, Fe­bru­ary 13 to April 7, April 26 to June 28, and for travel in­bound Fe­bru­ary 14 to April 14, and May 1 to June 30.

See www.airnewzealand.com.au.

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