Joining forces to drive the tourism to expand visitor numbers
THE IMPOTYSNCE of a strong and strategic approach to the marketing of the Bundaberg region has prompted Bundaberg Regional Council to renew its partnership arrangement with Bundaberg North Burnett Tourism (BNBT) as the regional tourism organisation.
Mayor Jack Dempsey said the council had signed a four-year Tourism Partnership Agreement with BNBT with the agreement.
“The success of the ongoing arrangement council has with BNBT is reflected in the growth in visitor numbers throughout our region as evidenced through official Tourism Queensland statistics,” Cr Dempsey said.
“BNBT’s role as the regional tourism organisation provides a focus on an astute delivery of destination marketing and supporting the enhancement of visitor services and product development.
Council economic development portfolio spokesman Cr Greg Barnes said tourism remained a key economic driver for the Bundaberg region.
“I believe there is widespread optimism among industry participants that the Bundaberg Region is headed for a significant expansion in visitor numbers,” Cr Barnes said.
“This is being driven in part by the success of such events as the Winterfeast and Childers Festival where it is obvious people are seeking food and festival experiences.”
Cr Barnes said the partnership agreement demonstrated the council was aware of BNBT’s skill and ability to enhance the quality, length and yield of each visit to this region and facilitate the development of the tourism industry as a significant economic contributor to the Bundaberg region.
“Naturally there are reporting requirements to ensure council and its ratepayers are receiving value from the financial investment it is making into destination tourism and council will be closely monitoring these indicators.
“The opportunity exists for all local businesses to get on board and support council and BNBT tourism and event marketing strategies,” Cr Barnes said.
“BNBT has recently released a new Partnership Prospectus, which is available for download at www.bnbt.org.
“The reach of the tourism dollar certainly extends beyond those directly involved in the business and it is to their advantage for local business to be directly involved at the coal face in promoting our region.
“I cannot stress enough the importance of all business operators partnering with council and BNBT in spreading our marketing messages to the widest possible audience.
“As the tag line says Tourism is Everybody’s Business,” Cr Barnes said.
These included re-establishing direct day cruises between Bundaberg Port and Lady Musgrave Island.
NEW BUILD: The multi-purpose building under construction.