Join­ing forces to drive the tourism to ex­pand vis­i­tor num­bers

Isis Town and Country - - News -

THE IMPOTYSNCE of a strong and strate­gic ap­proach to the mar­ket­ing of the Bund­aberg re­gion has prompted Bund­aberg Re­gional Coun­cil to re­new its part­ner­ship ar­range­ment with Bund­aberg North Bur­nett Tourism (BNBT) as the re­gional tourism or­gan­i­sa­tion.

Mayor Jack Dempsey said the coun­cil had signed a four-year Tourism Part­ner­ship Agree­ment with BNBT with the agree­ment.

“The suc­cess of the on­go­ing ar­range­ment coun­cil has with BNBT is re­flected in the growth in vis­i­tor num­bers through­out our re­gion as ev­i­denced through of­fi­cial Tourism Queens­land sta­tis­tics,” Cr Dempsey said.

“BNBT’s role as the re­gional tourism or­gan­i­sa­tion pro­vides a fo­cus on an as­tute de­liv­ery of des­ti­na­tion mar­ket­ing and sup­port­ing the en­hance­ment of vis­i­tor ser­vices and prod­uct de­vel­op­ment.

Coun­cil eco­nomic de­vel­op­ment port­fo­lio spokesman Cr Greg Barnes said tourism re­mained a key eco­nomic driver for the Bund­aberg re­gion.

“I be­lieve there is wide­spread op­ti­mism among in­dus­try par­tic­i­pants that the Bund­aberg Re­gion is headed for a sig­nif­i­cant ex­pan­sion in vis­i­tor num­bers,” Cr Barnes said.

“This is be­ing driven in part by the suc­cess of such events as the Win­ter­feast and Childers Fes­ti­val where it is ob­vi­ous peo­ple are seek­ing food and fes­ti­val ex­pe­ri­ences.”

Cr Barnes said the part­ner­ship agree­ment demon­strated the coun­cil was aware of BNBT’s skill and abil­ity to en­hance the qual­ity, length and yield of each visit to this re­gion and fa­cil­i­tate the de­vel­op­ment of the tourism in­dus­try as a sig­nif­i­cant eco­nomic con­trib­u­tor to the Bund­aberg re­gion.

“Nat­u­rally there are re­port­ing re­quire­ments to en­sure coun­cil and its ratepay­ers are re­ceiv­ing value from the fi­nan­cial in­vest­ment it is mak­ing into des­ti­na­tion tourism and coun­cil will be closely mon­i­tor­ing these in­di­ca­tors.

“The op­por­tu­nity ex­ists for all lo­cal busi­nesses to get on board and sup­port coun­cil and BNBT tourism and event mar­ket­ing strate­gies,” Cr Barnes said.

“BNBT has re­cently re­leased a new Part­ner­ship Prospec­tus, which is avail­able for down­load at www.bnbt.org.

“The reach of the tourism dollar cer­tainly ex­tends be­yond those di­rectly in­volved in the busi­ness and it is to their ad­van­tage for lo­cal busi­ness to be di­rectly in­volved at the coal face in pro­mot­ing our re­gion.

“I can­not stress enough the im­por­tance of all busi­ness op­er­a­tors part­ner­ing with coun­cil and BNBT in spread­ing our mar­ket­ing mes­sages to the widest pos­si­ble au­di­ence.

“As the tag line says Tourism is Ev­ery­body’s Busi­ness,” Cr Barnes said.

These in­cluded re-es­tab­lish­ing di­rect day cruises between Bund­aberg Port and Lady Mus­grave Is­land.

NEW BUILD: The multi-purpose build­ing under con­struc­tion.

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