DFO gets off to a flying start Shoppers flock to new outlet
IT was pandemonium as hundreds of shoppers waited first thing on Wednesday to get a first-look inside Perth’s new DFO.
A Welcome to Country, speeches, ribbon-cutting ceremony and gourmet breakfast were all part of the VIP celebrations before the doors opened to the public at 10am.
Polo Ralph Lauren creative director David Wenckowski, who designed the window displays for the US designer label, said it was the first time the brand had come up with concepts that included a look at the label’s childrens’ wear.
“It’s the first time we’ve done windows like this and it’ll be rolled out now across all our stores in the Asian Pacific,” he said.
Perth MLA John Carey, who officially raised a bouquet of flowers to open the shopping outlet, said Perth was a city on the move with the launches of Yagan Square, changes to liquor laws and new projects, including the WA Museum and Metronet, all set to transform the city.
“It doesn’t just mean more jobs for the local economy, it doesn’t just mean the economy is going in the right direction, but this development adds to the tourism aspect of Perth,” he said.
Joining Polo Ralph Lauren are international retailers Tommy Hilfiger, Coach and Calvin Klein, and national brands including Mimco, Decjuba and MJ Bale at DFO Perth.
The direct factory outlet has more than 100 retailers at its home on Dunreath Drive near Perth Airport.
Lindt gave away free chocolate to first customers at the new DFO in Perth.