DFO gets off to a fly­ing start Shop­pers flock to new out­let

Joondalup Times - - BUSINESS - Belinda Cipri­ano

IT was pan­de­mo­nium as hun­dreds of shop­pers waited first thing on Wed­nes­day to get a first-look in­side Perth’s new DFO.

A Wel­come to Coun­try, speeches, rib­bon-cut­ting cer­e­mony and gourmet break­fast were all part of the VIP cel­e­bra­tions be­fore the doors opened to the pub­lic at 10am.

Polo Ralph Lau­ren creative di­rec­tor David Wenck­owski, who de­signed the win­dow dis­plays for the US de­signer la­bel, said it was the first time the brand had come up with con­cepts that in­cluded a look at the la­bel’s chil­drens’ wear.

“It’s the first time we’ve done win­dows like this and it’ll be rolled out now across all our stores in the Asian Pa­cific,” he said.

Perth MLA John Carey, who of­fi­cially raised a bou­quet of flow­ers to open the shop­ping out­let, said Perth was a city on the move with the launches of Ya­gan Square, changes to liquor laws and new projects, in­clud­ing the WA Mu­seum and Metronet, all set to trans­form the city.

“It doesn’t just mean more jobs for the lo­cal econ­omy, it doesn’t just mean the econ­omy is go­ing in the right di­rec­tion, but this de­vel­op­ment adds to the tourism as­pect of Perth,” he said.

Join­ing Polo Ralph Lau­ren are in­ter­na­tional re­tail­ers Tommy Hil­figer, Coach and Calvin Klein, and na­tional brands in­clud­ing Mimco, Decjuba and MJ Bale at DFO Perth.

The di­rect fac­tory out­let has more than 100 re­tail­ers at its home on Dun­reath Drive near Perth Air­port.

d487350 Pic­ture: David Baylis

Lindt gave away free choco­late to first cus­tomers at the new DFO in Perth.

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