Ad­vice you must not ig­nore

Kalamunda Reporter - - News -

THE key to suc­cess for any busi­ness in Perth is to keep evolv­ing, ac­cord­ing to Aus­tralia’s No.1 small busi­ness au­thor, An­drew Grif­fiths. The au­thor of 101 ways to mar­ket your busi­ness will be in Perth next month for a se­ries of free Com­mu­nity Con­nect sem­i­nars hosted by Com­mu­nity News.

He will share with guests im­por­tant ad­vice about the strate­gies small busi­ness own­ers need to adopt to thrive in the mod­ern world.

“The way we used to do busi­ness just won’t work in the new world,” Mr Grif­fiths said.

“Small busi­nesses are fac­ing many chal­lenges at the mo­ment, in­clud­ing keep­ing up with tech­nol­ogy, stay­ing rel­e­vant with cus­tomers, mar­ket­ing and self-man­age­ment,” he said.

“The ge­o­graphic iso­la­tion of Perth in par­tic­u­lar is also a chal­lenge and lo­cal busi­ness own­ers need to look fur­ther afield for new mar­kets and they need to mar­ket harder than most.

“My favourite quote is from Alvin Tof­fler, the au­thor of the 1980s book Fu­ture Shock – ‘The il­lit­er­ate of the 21st cen­tury won’t be those who can’t read or write, but those who can’t learn, un­learn and then re­learn’.

“This sums up what we need to be do­ing in small busi­ness to­day.”

Mr Grif­fiths is now an en­tre­pre­neur, au­thor of 13 ti­tles and a global pre­sen­ter on top­ics rel­e­vant to small busi­nesses.

The free Com­mu­nity Con­nect sem­i­nars will be held in Perth, Man­durah and Joon­dalup on Septem­ber 11, 12 and 13 re­spec­tively. To book your place, visit www.com­mu­ni­ty­con­nect.club, email con­nect@ com­mu­ni­tynews.com.au or call 9237 1435.

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