New Esperance brand looks to future
FROM THE COAST
The spectacular landscapes and natural beauty of Esperance is obvious to anyone who lives or visits here.
The climate, lifestyle and even its isolation are also drawcards that attract people to the region and encourage them to stay.
Despite this tourism, it does not provide a similar economic contribution as mining or agriculture.
It is clear there is scope to enhance our tourism industry to help grow the visitor market and increase visitor expenditure, providing additional economic inputs into the region.
Tourism has the potential to contribute to overall economic development efforts.
A key local initiative for Esperance identified in the Economic Development Strategy is to further develop the established tourism industry through developing additional tourism products, infrastructure, high-profile regional events and enhanced short-stay accommodation.
The outcome could mean more visitors, longer stays and increased spending, which may significantly increase the viability and profitability of a range of local businesses.
Together with Tourism Esperance, the Shire is seeking to identify the best governance structure for tourism development in Esperance.
As Esperance looks to the future, a community-wide brand has been determined essential to empower Esperance and support its growth.
The Shire of Esperance, Esperance Chamber of Commerce and Industry and the Goldfields Esperance Development Commission launched the brand last week.
The evolution of this brand will help attract people to move to Esperance to live and work here.
The Esperance brand will help create consistent imagery to people outside our district.
We hope the community will contribute their stories and utilise the brand for everyone’s benefit. Malcolm Heasman is the Shire of Esperance president.