Penelope Loorham – Creative Director Perri Cutten
Creative Director - Perri Cutten
remaining true to Perri Cutten’s founding principles of impeccable quality and timeless style, Creative Director Penelope Loorham has brought her own unique vision of modern femininity to the label for nearly 20 years.
An accomplished designer highly regarded by peers, Penelope’s innate creative ability was evident from an early age. While growing up in the picturesque Snowy Mountains, Penelope’s fashion aspirations saw her pursue studies in Melbourne and the UK. After graduating from RMIT with an Arts Fashion Degree, she quickly garnered a reputation for her refined aesthetic designing bridal gowns. Broadening her credentials with studies in trend forecasting at the London College of Fashion, further travels across Europe and the US provided inspiring fuel for Penelope’s work.
Upon returning to Australia, Penelope’s talent was recognised with a coveted opportunity to design for Laura Ashley. Responsible for creating some of the brand’s most iconic looks, her expert technical knowledge and design sensibility caught the attention of Perri Cutten, resulting in her appointment as Creative Director in 1997. Today, still firmly focused on craftsmanship and the Perri Cutten customer, Penelope continues to evolve the brand while delivering effortless wearable collections season after season.
When she’s not designing, Penelope divides her time between travel, creative pursuits, and a busy family life with her husband and 6 year old son. With a love of photography, painting, and interior design, Penelope’s creative passions and family are a continual source of inspiration in both her personal and professional life.