You may be sur­prised by one phar­macy chain’s adults-only stock­ing stuffer.

A phar­macy chain is do­ing its bit for women’s hap­pi­ness by stock­ing the ul­ti­mate toy

Life & Style Weekend - - WELCOME // INSIDE TODAY - with Helen Hawkes

THIS week’s col­umn has me all abuzz. If you ever saw the Sex in the City episode where Carrie, Sa­man­tha and Mi­randa told Char­lotte they had bought a vibrator called The Rab­bit you’ll know what I am talk­ing about.

Turns out Price­line Phar­macy have started sell­ing The Smile Mak­ers range so you can pick up a vibrator while you’re shop­ping for lip­stick, a tooth­brush or sham­poo. It is, they say, an at­tempt to nor­malise sex­u­alise health and hap­pi­ness for women. Smile Mak­ers is the only brand in its cat­e­gory that can­not be found in adult shops but in­stead stocked in main­stream out­lets such as Price­line.

While your tooth­brush keeps your teeth clean, a spokes­woman for Price­line said your vibrator also has health ben­e­fits, not just for your body but for your sex­ual self-con­fi­dence and re­la­tion­ship too. And I agree.

Re­search shows that women over a cer­tain age who don’t have sex may lose some “youth­ful” func­tion – kind of a use it or lose it propo­si­tion.

Us­ing a sex toy can help and, for all ages, it is also the ul­ti­mate safe sex, as long as you don’t share.

But, more than that, it’s about ac­knowl­edg­ing your right to plea­sure and hav­ing power over your own sex­u­al­ity.

“Self-plea­sur­ing is a pos­i­tive prac­tice that will help you un­der­stand your own sex­ual re­sponse and needs while mak­ing you feel good,” says ob/gyn Dr Chris­tiane Northrup, author of God­desses Never Age.

“And, if you think about it, how is a part­ner sup­posed to know how to touch you to make you feel good if you don’t know your­self?’’

Of course, as with ev­ery­thing, you should use a sex toy in mod­er­a­tion, as Char­lotte found out.

After she bought The Rab­bit she did not leave the house. Ever. Her friends had to do an in­ter­ven­tion to get her out into the land of the liv­ing again. They threw the vibrator out the win­dow.

I haven’t put bat­ter­ies in mine yet but I’ll prob­a­bly pick some up next time I drop into the chemist for hand soap and tooth­paste.

Happy buzzy Christ­mas.



Buy a Smile Maker and you may never leave home again.

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