Open your mind to pos­si­bil­i­ties

An­gela ex­plored in­no­va­tive ways to ex­pand her natur­opa­thy busi­ness and was amazed by the ex­cit­ing new world she dis­cov­ered

Life & Style Weekend - - BUSINESS - with Car­ren Smith

THIS week I’d like to in­tro­duce you to An­gela, a natur­opath who is cre­at­ing a unique busi­ness of­fer­ing. I think we can

all take a leaf out of her book, re­gard­less of our in­dus­try. Her tenac­ity, ap­pli­ca­tion, drive, suc­cess and will­ing­ness to try

some­thing new has brought magic to her busi­ness. Check it out! “As a natur­opath, as with many busi­ness mod­els there are tra­di­tional ways of do­ing busi­ness. We see a client, we pro­vide an assess­ment and make rec­om­men­da­tions based on our ex­pert opin­ion. This is tra­di­tion­ally how natur­opaths op­er­ate and

it’s been great up to now, but I re­alised that I’m in­cred­i­bly lim­ited in the amount of money I can earn and the peo­ple I can

see. At best I can see 10 clients in a day, and when I do more, I’m ab­so­lutely shat­tered by the end of the day. So, not only is this busi­ness model tax­ing on me per­son­ally, it’s very short-sighted in terms of my in­come and abil­ity to grow my pro­file and my

prac­tice.

Af­ter years of frus­tra­tion, I re­alised if I was to bring any kind of magic to my busi­ness model, I had to be pre­pared to be a bit unique and do things a lit­tle dif­fer­ently. I no­ticed that in­cred­i­ble suc­cess was be­ing achieved in just about ev­ery other in­dus­try through tak­ing prod­ucts and ser­vices on­line, and while I knew it would be a chal­lenge in ev­ery way, it was worth ex­plor­ing the pos­si­bil­ity!

I cre­ated a rough out­line of just one ser­vice I of­fered and be­gan throw­ing around ideas of con­tent, lay­out, on­line op­tions, video tu­to­ri­als, pub­lic speak­ing and break­ing into in­ter­na­tional mar­kets… And I was ter­ri­fied! I knew it was a chal­lenge and I wanted to do it, but I re­ally didn’t know if it would work and I knew it would be a big in­vest­ment of my time. I also didn’t think I was all that good at speak­ing to a cam­era or speak­ing in pub­lic, so I felt lost, stuck and frus­trated.

I came across Car­ren at a lo­cal networking group and without

hes­i­ta­tion signed up for her Speak­ers Fast-Trak train­ing. She

was dy­namic, com­pelling and, most im­por­tantly, was au­then­tic, gen­uine and we clicked in­stantly. I thought to my­self, ‘I can do

this, I just need the help of some­one who has done it be­fore’ and the next thing I know, I’m grad­u­at­ing from her pro­grams and I was ready to take on the world. What a wild ride and wow, it has been worth it.

Since then, I have gone on to pro­duce 24 on­line train­ing videos, which form part of my magic busi­ness model, I’ve

cre­ated a series of on­line ed­u­ca­tional pack­ages for my ex­ist­ing clients and I’m in the middle of devel­op­ing an ex­cep­tional pre­sen­ta­tion for com­mu­nity and in­dus­try-spe­cific networking groups to de­velop aware­ness and pro­mo­tion for this new

It’s fan­tas­tic to feel an en­tirely re­freshed and re­newed sense of com­mit­ment to the fu­ture and my vi­sion.

‘prod­uct line’. I’ve de­vel­oped a so­cial me­dia strat­egy to ed­u­cate my au­di­ence and I’ve cre­ated amaz­ing re­la­tion­ships with other busi­nesses to cre­ate even more value for my clients. I’m in­cred­i­bly proud of what I’ve achieved so far and I re­ally feel like I’ve just be­gun. It’s fan­tas­tic to feel an en­tirely re­freshed and re­newed sense of com­mit­ment to the fu­ture and my vi­sion.

It re­ally is a magic way to con­sider growth in any busi­ness and, to be hon­est, I never would have thought a natur­opath could ‘go

on­line’ un­til I opened my mind and ex­plored the po­ten­tial!” An­gela’s key mes­sage here is her will­ing­ness to be open and to ex­plore what is not tra­di­tion­ally con­sid­ered a ‘nor­mal way of do­ing busi­ness’. What magic op­por­tu­ni­ties are avail­able to you?

PHOTO: BARAMEE2554

What are your long-term goals and how will you get there?

PHOTO: WAVEBREAKMEDIA LTD

Ex­plore fresh op­por­tu­ni­ties for busi­ness growth.

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