SMART busi­ness ideas

There are ways to sort the trash from the trea­sure when it comes to new con­cepts

Life & Style Weekend - - BUSINESS - with Car­ren Smith

I strat­egy sep­a­rateLOVEI be­lieveit or whenme op­por­tu­ni­ti­es­the fromI pri­ma­ryget the the prover­bialpur­posechance­and thento of pack. think comeany busi­ness­aboutup with my idea ideas di­rec­tion,is thatto havewill it dis­tin­guish­es­take you to a you new from level yourof in­no­va­tion com­peti­tors or and di­rec­tion draws that your niche can mar­ketYou guar­an­teemay closer. not if be­lieveyou wereit ini­tial­lyto keep buta jour­na­ly­our idea­sof ev­er­yare pure busi­ness gold. I of idea in­spi­ra­tionyou’ve had that and could then be look the back, spark youof a will new find fire lit­tlein your nuggets belly.

When you have clar­ity on your prod­uct, mes­sage or ser­vice and you are clear on what you have to of­fer, new ideas and

con­cepts be­come the men­tal gift to spur you onto greater ex­pan­sion and growth. It’s pretty cool, hey? So let’s ex­plore how you can make the most of your SMART busi­ness ideas and have them lead you to­wards a more

em­pow­ered ver­sion of your­self and your busi­ness.

S – Stick with the idea: Don’t be too quick to dis­miss it.

Write it down and leave it for a while but come back to it be­cause it may not nec­es­sar­ily be the com­plete an­swer but it

will be like a bread crumb, which will lead you to the next idea, then the next idea, then the next un­til you have re­fined it into

some­thing you can use. M – Mas­ter your mind­set: If you have a neg­a­tive out­look on

your busi­ness and the econ­omy, ideas sim­ply can’t grow, cul­ti­vate or thrive. You must pro­vide fer­tile ground for great

ideas to be cre­ated. Stay on top of any com­plain­ing or feel­ings of pow­er­less­ness. You can’t af­ford the lux­ury of a neg­a­tive

thought be­cause your ideas may just be the an­swer.

A – Act: Be pre­pared to take a step or two to­wards your idea

to bring it to fruition. You don’t have to go all the way all the time but be pre­pared to ac­knowl­edge them and do some re­search to ex­plore their va­lid­ity.

R – Re­sults: Make sure your ideas will bring you to a re­sult. It’s one thing to have a great idea but quite an­other to en­sure you pur­sue ideas that will bring a re­sult that is con­gru­ent with

your pro­file, brand, mes­sage and mar­ket. T – Talk about your ideas: Find peo­ple you can trust who

have your best in­ter­ests at heart and brain­storm your ideas on a reg­u­lar ba­sis. I love mas­ter­mind groups for brain­storm­ing but be sure you’re sur­rounded by peo­ple who have some­thing to of­fer you. En­joy the ride and reach out if you’re ready to ad­ven­ture into new di­rec­tions and need some help – info@car­ren­


TO THE DRAW­ING BOARD: Make the most of your ideas and find greater ex­pan­sion and growth. Jot down all your busi­ness ideas and re­visit them reg­u­larly. You will sur­prise your­self with the nuggets of ge­nius you find.

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