‘It’ girl’s the other model: a role model
KENDALL. Gigi. Bella. And now, meet Kaia Gerber.
The teen daughter of ’90s supermodel Cindy Crawford has already modelled for Versace and Alexander Wang, and is being touted as a new “it’’ girl-in-the-making.
Kaia is the face of Marc Jacobs’ Daisy perfume, appeared with her mother on the cover of French Vogue last year, and now has her own magazine cover (she’s on the front of the latest Teen Vogue).
At 15, she’s already a rising (and influential) force in fashion. But Kaia – who has been endorsed by the social media generation’s ultimate “it’’ girl, Kendall Jenner, – is keeping it real.
Sure, she has 1.5 million followers on Instagram and is backed by mega agency IMG but she isn’t buying into social media pressure.
“Everyone expects you to be on it all the time, but social media is just everyone’s best version of themselves,” Gerber said in an interview with Teen Vogue. “I try and give people a truer depiction of who I am.”
Her father is former model turned entrepreneur Rande Gerber, who co-founded Casamigos Tequila with George Clooney (they recently sold it for more than $700 million).
So what has she learnt from her parents?
Kaia said they “have always taught me to be myself and to follow my instincts,” according to teenvogue.com.
“They also say that you should never let what other people do affect what you want to do.
“It changes everything when you accept who you are and you don’t try to change yourself.”
In the era of reality TV and Instagram fame, Kaia wants to be a “good role model for young girls”.
“I now reach so many people, and it’s hard for them to know what is real. I don’t take any platform I have lightly,” she told Teen Vogue. “It’s so important to send a good message.”
That it is. Watch this space.
Kaia Gerber, left, and Stella Maxwell attend the Moschino fashion show at MADE Fashion Festival in Los Angeles in June.