‘It’ girl’s the other model: a role model

Life & Style Weekend - - CLOSET - — Nadia Salemme, News Corp Aus­tralia Network

KEN­DALL. Gigi. Bella. And now, meet Kaia Ger­ber.

The teen daugh­ter of ’90s su­per­model Cindy Craw­ford has al­ready mod­elled for Ver­sace and Alexan­der Wang, and is be­ing touted as a new “it’’ girl-in-the-mak­ing.

Kaia is the face of Marc Ja­cobs’ Daisy per­fume, ap­peared with her mother on the cover of French Vogue last year, and now has her own magazine cover (she’s on the front of the lat­est Teen Vogue).

At 15, she’s al­ready a ris­ing (and in­flu­en­tial) force in fash­ion. But Kaia – who has been en­dorsed by the so­cial me­dia gen­er­a­tion’s ul­ti­mate “it’’ girl, Ken­dall Jen­ner, – is keep­ing it real.

Sure, she has 1.5 mil­lion fol­low­ers on In­sta­gram and is backed by mega agency IMG but she isn’t buy­ing into so­cial me­dia pres­sure.

“Ev­ery­one ex­pects you to be on it all the time, but so­cial me­dia is just ev­ery­one’s best ver­sion of them­selves,” Ger­ber said in an in­ter­view with Teen Vogue. “I try and give peo­ple a truer de­pic­tion of who I am.”

Her fa­ther is for­mer model turned en­tre­pre­neur Rande Ger­ber, who co-founded Casami­gos Te­quila with Ge­orge Clooney (they re­cently sold it for more than $700 mil­lion).

So what has she learnt from her par­ents?

Kaia said they “have al­ways taught me to be my­self and to fol­low my in­stincts,” ac­cord­ing to teen­vogue.com.

“They also say that you should never let what other peo­ple do af­fect what you want to do.

“It changes ev­ery­thing when you ac­cept who you are and you don’t try to change your­self.”

In the era of re­al­ity TV and In­sta­gram fame, Kaia wants to be a “good role model for young girls”.

“I now reach so many peo­ple, and it’s hard for them to know what is real. I don’t take any plat­form I have lightly,” she told Teen Vogue. “It’s so im­por­tant to send a good mes­sage.”

That it is. Watch this space.


Kaia Ger­ber, left, and Stella Maxwell at­tend the Moschino fash­ion show at MADE Fash­ion Fes­ti­val in Los An­ge­les in June.

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