Dior opens to a new world of mil­len­ni­als

Life & Style Weekend - - CLOSET - — Na­dia Salemme, News Corp Aus­tralia Net­work

But if you have a point of view I think you are po­lit­i­cal in some way, ev­ery­thing is po­lit­i­cal now.

IT’S one of the world’s most iconic fash­ion houses and now, one of the mil­len­nial gen­er­a­tion’s most cov­eted la­bels.

Dior has been the sub­ject of a so­cial me­dia-led resur­gence lately, fu­elled by celebs like Ri­hanna, JLaw, Bella Ha­did and

Mi­randa Kerr, who have worn de­signs by the brand’s new creative di­rec­tor Maria Grazia Chi­uri. The French fash­ion house’s “we should all be fem­i­nists” t-shirt, for in­stance, was a wear­able state­ment against sex­ism and in­equal­ity ear­lier this year, in­spired by nov­el­ist

Chi­ma­manda Ngozi Adichie.

Un­der Chi­uri’s di­rec­tion, Dior has been given a feminist voice

in what can of­ten be a va­pid, one-di­men­sional in­dus­try. “There is some ar­gu­ment that peo­ple’s be­liefs are po­lit­i­cal and so they pre­fer not to speak about them,” Chi­uri, 53, told UK Elle.

“But if you have a point of view I think you are po­lit­i­cal in some way, ev­ery­thing is po­lit­i­cal now.”

Chi­uri, who started her ca­reer at Fendi and pre­vi­ously worked

for Elle Valentino, re­ported, is in­clud­ing in­flu­enced her by 22-year-oldthe “mil­len­nial daugh­ter. gen­er­a­tion”, as “I think they are very in­spir­ing for me, be­cause they have

an­other point of view about life,” Chi­uri said.

And celebs have helped, too. Ni­cole Kid­man, for in­stance,

wore Dior at Cannes. Mi­randa Kerr got mar­ried wear­ing a cus­tom-made cou­ture wed­ding dress. In Aus­tralia, Dior’s so­cial me­dia in­flu­ence is seen among the

in­ter­net’s most-fol­lowed faces – from David Jones am­bas­sador Jesinta Camp­bell to They All Hate Us blog­ger Elle Fer­gu­son.


Ri­hanna ar­rives at the Dior Cruise Show in Cal­abasas, Cal­i­for­nia.

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