Dior opens to a new world of millennials
But if you have a point of view I think you are political in some way, everything is political now.
IT’S one of the world’s most iconic fashion houses and now, one of the millennial generation’s most coveted labels.
Dior has been the subject of a social media-led resurgence lately, fuelled by celebs like Rihanna, JLaw, Bella Hadid and
Miranda Kerr, who have worn designs by the brand’s new creative director Maria Grazia Chiuri. The French fashion house’s “we should all be feminists” t-shirt, for instance, was a wearable statement against sexism and inequality earlier this year, inspired by novelist
Chimamanda Ngozi Adichie.
Under Chiuri’s direction, Dior has been given a feminist voice
in what can often be a vapid, one-dimensional industry. “There is some argument that people’s beliefs are political and so they prefer not to speak about them,” Chiuri, 53, told UK Elle.
“But if you have a point of view I think you are political in some way, everything is political now.”
Chiuri, who started her career at Fendi and previously worked
for Elle Valentino, reported, is including influenced her by 22-year-oldthe “millennial daughter. generation”, as “I think they are very inspiring for me, because they have
another point of view about life,” Chiuri said.
And celebs have helped, too. Nicole Kidman, for instance,
wore Dior at Cannes. Miranda Kerr got married wearing a custom-made couture wedding dress. In Australia, Dior’s social media influence is seen among the
internet’s most-followed faces – from David Jones ambassador Jesinta Campbell to They All Hate Us blogger Elle Ferguson.
Rihanna arrives at the Dior Cruise Show in Calabasas, California.