Meet the Maker: be­hind the scenes at a printer’s workshop in Nashville, Ten­nessee

In 139 years of un­in­ter­rupted op­er­a­tion, Hatch Show Print has be­come syn­ony­mous with Nashville’s en­ter­tain­ment his­tor y. Meet the per­son who’s keep­ing that tra­di­tion alive

Lonely Planet (UK) - - Contents - Words ALEXAN­DER HOWARD @AlexMHoward Pho­tos TEC PETAJA @tecpetaja

THE CLANK OF A WELL- OILED let­ter press rings through Hatch Show Print as print­mak­ers work to com­plete a batch of posters ad­ver tis­ing a Bea­tles trib­ute band. In spite of the shop’s lo­ca­tion in the mid­dle of Nashville’s rapidly ex­pand­ing down­town, in­side there’s an air of Music City’s past, when horses out­num­bered cars and be­fore neon lit up Broad­way. A lthough Hatch be­gan in 1879, its golden age co­in­cided with the rise of Nashville’s best-known ex­por t: countr y music. As the sound of twang­ing gui­tars, ̭""*#1 ," ,(-1 .-30#" 2&0-3%& 0 "'-1 and dance halls across Amer­ica, Hatch po­si­tioned it­self as the num­ber-one print shop for the in­dustr y, of­fer­ing show posters for some of the big­gest names in en­ter tain­ment, in­clud­ing Hank Wil­liams, Patsy Cline and Johnny Cash. For more than a cen­tur y, Hatch "#̭,#" *--) 2& 2 #! +# 17,-,7+-31 with countr y music: their posters char­ac­terised by bold colours, mas­terf ul car ving and bal­anced ty pe. In the 1980s, fac­ing com­pe­ti­tion from com­put­erised print­ing, the shop rein­vented it­self, adding commemorative ar t pieces to its reper toire. ‘One of the unique things about Hatch as a print shop is that we de­sign ever y thing that we pro­duce and we pro­duce only what we de­sign,’ says shop man­ager Ce­lene Aubr y. ‘It’s been that way since day one.’ She r uns the store, help­ing with ever y thing from or­der­ing sup­plies to man­ag­ing staff. Then there’s the f un stuff: set­ting an­tique t y pe, mi xing ink and op­er­at­ing a let­ter­press to pro­duce Hatch’s iconic posters.

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