Artis­tic di­rec­tor, Lloyd Ho­tel & Cul­tural Em­bassy

Lonely Planet (UK) - - Creative Amsterdam -

Ev­ery room at the Lloyd Ho­tel in Am­s­ter­dam’s Eastern Dock­lands is a lit­tle bit dif­fer­ent. One has a swing, an­other has a grand pi­ano and there’s even a room with a bed that can sleep seven peo­ple. The va­ri­ety is so broad, rang­ing from ba­sic to elab­o­rate, that it calls it­self ‘the first one- to five-star ho­tel in the world’. It’s not the rooms, how­ever, that most in­ter­est co-founder Suzanne Ox­e­naar. It’s the peo­ple in them. ‘For me, the ho­tel is a kind of tool to cre­ate meet­ings,’ she says. ‘We wanted to do some­thing with all the en­ergy that comes to visit Am­s­ter­dam. I’m in­ter­ested in the cul­tural lug­gage of our guests. Are they a DJ, a film­maker, a stu­dent? We ar­range events to bring ev­ery­one to­gether to ex­change ideas.’ Events in­clude Stein­beisser supper clubs, which aim to pro­mote mind­ful eat­ing and con­ver­sa­tion. Even the cut­lery used at these clubs has been de­lib­er­ately de­signed to en­cour­age slow, con­sid­ered eat­ing. ‘I’ve al­ways been ad­ven­tur­ous and cu­ri­ous, says Suzanne, ‘and in Am­s­ter­dam there are no strict feel­ings of bor­ders. You can feel very free here.’

Rooms from £50; Oostelijke Han­del­skade 34; lloy­d­ho­

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