Team Talk

Mac Format - - THEBIGSTORY -

It feels like Ap­ple is just start­ing to op­er­ate a bit dif­fer­ently than it did be­fore. It’s a lit­tle less in­su­lar in its be­hav­iour, a bit more in­volved in the world around it. But prod­uct se­crecy still seems to be a top pri­or­ity. Some things don’t change! I’ve worked with Ap­ple for many years, and it does feel like there’s a fresh wind blow­ing, not just be­cause of the flavour of the postCot­ton world, but also in how it pre­sents it­self – as you’ll read in our key­note anal­y­sis start­ing on page 20.

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