Living the iLıfe
Okay, so my household purchased its first non-Apple tablet device; a 7-inch Kindle Fire HDX. It’s actually not that bad. It’s far cheaper than an iPad mini for use as a ‘second tablet’.
The Fire OS is very easy to use; it’s like being trapped behind a toddler gate while the grown-ups are having a party, but you can still do pretty much everything you want to do – email, Twitter, Plants vs Zombies…
This presents a problem for Apple. Why should people keep on paying a premium for Apple tablets when the competition now makes ‘good enough’ products that are dramatically cheaper? It seems one of the key differentiators that Apple sees for its future is privacy. We all know Google has a poor track record on privacy – its whole business model
Using Fire OS is like being a trapped behind a toddler gate while the grown-ups are having a party
is about finding out as much about you as it can, so it can sell you stuff. In iOS 8 and OS X Yosemite, DuckDuckGo (the search engine that doesn’t store info about you) is being built into the Safari browser, and iOS 8 has expanded control over location services, and even randomises your iPhone’s MAC address when connecting to a Wi-Fi network, to prevent you being targeted by location trackers in stores.
These sorts of differentiators only matter if we care about our privacy, but most people don’t seem to. Perhaps it’s only a matter of time before the invasiveness of some services start to really impinge upon our lives. It looks like Apple is positioning itself as the premium-priced alternative to all that.