We are livin’ in a cross-platform world
Apple might have been coy about or downright dismissive of cross-compatibility with Windows in the past, but recently – and certainly in this keynote – Windows was mentioned like it was no big deal. iCloud Drive? Yup, that works with Windows. Mail Drop, which lets you send files up to 5GB in size over email? Yeah, that works with Windows and other platforms, too. You could argue Apple has embraced its position in the industry like never before (Windows still rules in terms of install base, but Apple is happy with its lucrative, classy audience of users which, while small in percentage terms is still huge in raw numbers), and so doesn’t feel threatened like it used to. Or it could be that it’s a purely pragmatic move; we all have to deal with people using a broad range of devices and platforms, so can’t we all just get along? The message seems to be: Apple will make using your computer as pleasant and stress-free as possible, and it will do the hard work to smooth incompatibilities with other platforms so you don’t have to.