Cut that out!

Mac Format - - WWDC 2014 -

This was when the gags went from be­ing sweet lit­tle mo­ments that both helped hu­man­ise the tech­nol­ogy and keep the en­ergy lev­els up, to be­ing a lit­tle forced. The dif­fer­ence, if you like, be­tween funny and wacky. To demo the voice and video mes­sage fea­tures of Mes­sages, Fed­erighi (or ‘Hair Force One’ to give him his nick­name), back­stage, sent a mes­sage to Greg Joswiak in which there was a ma­jor hair dis­as­ter that was about to be tack­led with a hedge trim­mer. The au­di­ence lapped it up, but it struck us here that, rather than the hu­mour serv­ing to ex­plain the tech­nol­ogy, what had hap­pened is that Fed­erighi and ‘Joz’ had been so pleased with their com­edy skit that it was put front and cen­tre, over­shad­ow­ing the tech it was sup­posed to be show­cas­ing.

A bad hair day was turned into a good one with help from some Ap­ple tech.

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