Cut that out!
This was when the gags went from being sweet little moments that both helped humanise the technology and keep the energy levels up, to being a little forced. The difference, if you like, between funny and wacky. To demo the voice and video message features of Messages, Federighi (or ‘Hair Force One’ to give him his nickname), backstage, sent a message to Greg Joswiak in which there was a major hair disaster that was about to be tackled with a hedge trimmer. The audience lapped it up, but it struck us here that, rather than the humour serving to explain the technology, what had happened is that Federighi and ‘Joz’ had been so pleased with their comedy skit that it was put front and centre, overshadowing the tech it was supposed to be showcasing.
A bad hair day was turned into a good one with help from some Apple tech.