Our industry expert rounds-up the biggest Apple corporate stories circulating this month
Apple’s green card Apple’s 2014 Environmental Responsibility Report confirms the company has made progress improving its green credentials, and also discusses where it needs to work harder.
The report confirms it has cut its carbon footprint by 31% since 2011, despite using 44% more energy. 145 of its retail stores are now powered using 100% renewable energy, and the company has reached a recycling rate of 85%. The carbon footprint of its Mac business has reduced 27%.
Apple notes that it’s addressing its increasing water consumption and working to reduce carbon emissions made by its manufacturing partners. Apple recently confirmed plans to build an additional solar farm for its iCloud servers, prompting Greenpeace to say “iCloud users should feel good knowing that clean, solar energy is powering their songs, videos and photos.”
iPhone 6 holds parts Expectation of new iPhones is depressing smartphone sales worldwide, since customers are avoiding signing new contracts while waiting for other devices. Apple’s competitors are feeling the pinch, and are even finding advanced components hard to source as parts manufacturers focus production on meeting Apple’s orders for the iPhone 6, Digitimes claims. In response, competitors are delaying new smartphones until late 2014 in order to avoid direct competition. Digitimes predicts these pressures mean sales of non-Apple smartphones may fall as much as 20% across the next few months.
Microsoft seeks efficiency
Microsoft’s new CEO Satya Nadella has given the company a new mission to become “the productivity and platform company for the mobile-first and cloud-first world”, but the transition is not without pain. “We will increase the fluidity of information and ideas by taking actions to flatten the organisation and develop leaner business,” he wrote in a memo written days before the company began shedding 18,000 of the company’s current 125,000 staff (recently boosted by the addition of 25,000 from Nokia), with rumours warning more lay-offs ahead at the company.
It’s official – 145 of Apple’s chain of retail stores are proudly powered using 100% renewable energy.