Ap­ple In­sider

Our in­dus­try ex­pert rounds-up the big­gest Ap­ple cor­po­rate sto­ries cir­cu­lat­ing this month

Mac Format - - APPLE WORLD -

Ap­ple’s green card Ap­ple’s 2014 En­vi­ron­men­tal Re­spon­si­bil­ity Re­port con­firms the com­pany has made progress im­prov­ing its green cre­den­tials, and also dis­cusses where it needs to work harder.

The re­port con­firms it has cut its car­bon foot­print by 31% since 2011, de­spite us­ing 44% more en­ergy. 145 of its re­tail stores are now pow­ered us­ing 100% re­new­able en­ergy, and the com­pany has reached a re­cy­cling rate of 85%. The car­bon foot­print of its Mac busi­ness has re­duced 27%.

Ap­ple notes that it’s ad­dress­ing its in­creas­ing wa­ter con­sump­tion and work­ing to re­duce car­bon emis­sions made by its man­u­fac­tur­ing part­ners. Ap­ple re­cently con­firmed plans to build an ad­di­tional so­lar farm for its iCloud servers, prompt­ing Greenpeace to say “iCloud users should feel good know­ing that clean, so­lar en­ergy is pow­er­ing their songs, videos and pho­tos.”

iPhone 6 holds parts Ex­pec­ta­tion of new iPhones is de­press­ing smart­phone sales world­wide, since cus­tomers are avoid­ing sign­ing new con­tracts while wait­ing for other de­vices. Ap­ple’s com­peti­tors are feel­ing the pinch, and are even find­ing ad­vanced com­po­nents hard to source as parts man­u­fac­tur­ers fo­cus pro­duc­tion on meet­ing Ap­ple’s or­ders for the iPhone 6, Dig­itimes claims. In re­sponse, com­peti­tors are de­lay­ing new smart­phones un­til late 2014 in order to avoid di­rect com­pe­ti­tion. Dig­itimes pre­dicts these pres­sures mean sales of non-Ap­ple smart­phones may fall as much as 20% across the next few months.

Mi­crosoft seeks ef­fi­ciency

Mi­crosoft’s new CEO Satya Nadella has given the com­pany a new mis­sion to be­come “the pro­duc­tiv­ity and plat­form com­pany for the mo­bile-first and cloud-first world”, but the tran­si­tion is not with­out pain. “We will in­crease the flu­id­ity of in­for­ma­tion and ideas by tak­ing ac­tions to flat­ten the or­gan­i­sa­tion and de­velop leaner busi­ness,” he wrote in a memo writ­ten days be­fore the com­pany be­gan shed­ding 18,000 of the com­pany’s cur­rent 125,000 staff (re­cently boosted by the ad­di­tion of 25,000 from Nokia), with ru­mours warn­ing more lay-offs ahead at the com­pany.

It’s of­fi­cial – 145 of Ap­ple’s chain of re­tail stores are proudly pow­ered us­ing 100% re­new­able en­ergy.

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