One more thing

Gary Mar­shall on Ap­ple’s sup­posed slow-downs

Mac Format - - THE BIG STORY - Gra­ham Bar­low

The most in­ter­est­ing thing about Ap­ple’s re­cent third quar­ter fi­nan­cial re­sults wasn’t that iPads sales had fallen 9% year over year (ev­ery new trend in­evitably flat­tens out), but that Mac sales had risen by a stag­ger­ing 18%.

That’s a record quar­ter for Mac sales, which have now gained PC mar­ket share in 32 out of 33 suc­ces­sive quar­ters. And it’s not just the Mac in­dus­try that’s see­ing in­creases ei­ther. The whole PC in­dus­try is feel­ing more buoy­ant af­ter the sav­aging the iPad (I would say ‘tablets’, but let’s be hon­est, it was the iPad) gave it. Re­search firm Gart­ner pre­dicts that the PC in­dus­try as a whole (which fell by 9.5% in 2013) will only de­cline by 2.9% in 2014, and in to­day’s topsy-turvy world, that’s con­sid­ered a suc­cess.

Mac sales have now gained on the PC mar­ket share in 32 out of 33 suc­ces­sive quar­ters

So, what’s the rea­son for all this post-post PC boom? It’s re­ally down to en­ter­prise. Busi­ness are buy­ing new PCs again. While wait­ing to see how Win­dows 8 turned out, many busi­nesses stopped up­grad­ing, and now their ma­chines are age­ing and in need of re­place­ment – hence the mini re­vival.

Even so, the dra­matic year-on-year rise of Macs is ex­cep­tional – even in a re­cov­er­ing mar­ket – and it can’t re­ally be ex­plained by en­ter­prise buy­ing new mod­els. My the­ory is sim­pler: while iPad sales are fall­ing, the iPad has al­ready helped in­tro­duce a whole new sec­tion of the public to Ap­ple, and, pleased with its ex­pe­ri­ence, it seems they’re de­cid­ing to in­vest in Macs as a re­sult.

Maybe that was Ap­ple’s plan all along? Tech­nol­ogy jour­nal­ist Gra­ham Bar­low is still ex­cited by all things tech, re­gard­less of brand. It’s a brave new world out there…

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