One more thing
Gary Marshall on Apple’s supposed slow-downs
The most interesting thing about Apple’s recent third quarter financial results wasn’t that iPads sales had fallen 9% year over year (every new trend inevitably flattens out), but that Mac sales had risen by a staggering 18%.
That’s a record quarter for Mac sales, which have now gained PC market share in 32 out of 33 successive quarters. And it’s not just the Mac industry that’s seeing increases either. The whole PC industry is feeling more buoyant after the savaging the iPad (I would say ‘tablets’, but let’s be honest, it was the iPad) gave it. Research firm Gartner predicts that the PC industry as a whole (which fell by 9.5% in 2013) will only decline by 2.9% in 2014, and in today’s topsy-turvy world, that’s considered a success.
Mac sales have now gained on the PC market share in 32 out of 33 successive quarters
So, what’s the reason for all this post-post PC boom? It’s really down to enterprise. Business are buying new PCs again. While waiting to see how Windows 8 turned out, many businesses stopped upgrading, and now their machines are ageing and in need of replacement – hence the mini revival.
Even so, the dramatic year-on-year rise of Macs is exceptional – even in a recovering market – and it can’t really be explained by enterprise buying new models. My theory is simpler: while iPad sales are falling, the iPad has already helped introduce a whole new section of the public to Apple, and, pleased with its experience, it seems they’re deciding to invest in Macs as a result.
Maybe that was Apple’s plan all along? Technology journalist Graham Barlow is still excited by all things tech, regardless of brand. It’s a brave new world out there…