Ap­ple in pic­tures

Tim Cook gets cool all in the name of char­ity

Mac Format - - THE BIG STORY -

BRRRRRR! Here’s Ap­ple CEO Tim Cook get­ting a bucket of ice wa­ter dumped on him, to raise aware­ness for amy­otrophic lat­eral scle­ro­sis. Celebri­ties are chal­leng­ing each other to face the or­deal and sharing the re­sults on­line, with Ap­ple exec Phil Schiller having chal­lenged Cook. Cook chal­lenged Dr Dre and Dis­ney CEO Bob Iger, who both took part gamely.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.