Ap­ple In­sider

Our in­dus­try ex­pert rounds up the big­gest Ap­ple cor­po­rate sto­ries cir­cu­lat­ing this month

Mac Format - - APPLE WORLD -

Ap­ple 2014: white and male

Ap­ple re­vealed in its first ever public em­ployee di­ver­sity re­port that 70% of the com­pany's em­ploy­ees are men and 55% are white. Cook said, “We’ve been work­ing to im­prove th­ese num­bers. We are mak­ing progress, and we’re com­mit­ted to be­ing as in­no­va­tive in ad­vanc­ing di­ver­sity as we are in de­vel­op­ing our prod­ucts.”

The in­for­ma­tion also re­vealed 7% of Ap­ple’s em­ploy­ees are black, 11% His­panic and 15% Asian. 2% of em­ploy­ees iden­tify as more than one eth­nic­ity while 9% chose not to de­clare. The sex­ual di­vide re­mains in­side Cu­per­tino: 70% of work­ers are male, with just 30% fe­male. Ap­ple is not alone, of course: Twit­ter, Face­book and Google also re­vealed sim­i­lar trends, and all firms have made a com­mit­ment to in­crease di­ver­sity.

Ap­ple cre­ates Euro­pean jobs

Ap­ple has pub­lished claims it has cre­ated 629,000 Euro­pean jobs at Ap­ple and at de­vel­op­ers and busi­nesses sup­ported by Ap­ple. Ap­ple says the App Store has cre­ated “jobs that did not ex­ist in the Euro­pean econ­omy, en­abling de­vel­op­ers to launch new com­pa­nies and earn $6.5 bil­lion from App Store sales world­wide.”

In 2014 the over­all app econ­omy is ex­pected to de­liver $16.5 bil­lion in rev­enues to EU GDP. Ap­ple has 61,100 de­vel­op­ers in the UK and says it em­ploys 4,000 work­ers at its Euro­pean head­quar­ters in Cork, Ire­land. There’s no doubt Ap­ple is at­tempt­ing to woo Euro­pean lead­ers as the EU opens in­ves­ti­ga­tions into its tax prac­tices, where it has been ac­cused of legally sidestep­ping taxes in the coun­tries it does busi­ness in.

Don’t be evil

Euro­pean reg­u­la­tors are pre­par­ing to in­ves­ti­gate Google for abus­ing its 80% An­droid mar­ket share by forc­ing de­vice mak­ers to pre-in­stall its map­ping and search ser­vices, Reuters re­ports. While free, the An­droid li­cense re­quires man­u­fac­tur­ers to pre-in­stall some Google ser­vices. A for­mal probe is ap­par­ently likely to be­gin once reg­u­la­tors com­plete their in­ves­ti­ga­tion into whether Google ranks its own ser­vices above those of ri­vals in search re­sults.

Work­ing to­wards mak­ing Ap­ple a more di­verse em­ployer.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.