Our industry expert rounds up the biggest Apple corporate stories circulating this month
Apple 2014: white and male
Apple revealed in its first ever public employee diversity report that 70% of the company's employees are men and 55% are white. Cook said, “We’ve been working to improve these numbers. We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.”
The information also revealed 7% of Apple’s employees are black, 11% Hispanic and 15% Asian. 2% of employees identify as more than one ethnicity while 9% chose not to declare. The sexual divide remains inside Cupertino: 70% of workers are male, with just 30% female. Apple is not alone, of course: Twitter, Facebook and Google also revealed similar trends, and all firms have made a commitment to increase diversity.
Apple creates European jobs
Apple has published claims it has created 629,000 European jobs at Apple and at developers and businesses supported by Apple. Apple says the App Store has created “jobs that did not exist in the European economy, enabling developers to launch new companies and earn $6.5 billion from App Store sales worldwide.”
In 2014 the overall app economy is expected to deliver $16.5 billion in revenues to EU GDP. Apple has 61,100 developers in the UK and says it employs 4,000 workers at its European headquarters in Cork, Ireland. There’s no doubt Apple is attempting to woo European leaders as the EU opens investigations into its tax practices, where it has been accused of legally sidestepping taxes in the countries it does business in.
Don’t be evil
European regulators are preparing to investigate Google for abusing its 80% Android market share by forcing device makers to pre-install its mapping and search services, Reuters reports. While free, the Android license requires manufacturers to pre-install some Google services. A formal probe is apparently likely to begin once regulators complete their investigation into whether Google ranks its own services above those of rivals in search results.
Working towards making Apple a more diverse employer.