For: Neil Leonard

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“Ap­ple pays great at­ten­tion to de­tail, from the power but­ton to the pack­ag­ing, but re­cently it’s fared worse when it comes to in­ter­face de­sign. So now the com­pany has stripped back lay­ers of un­nec­es­sary skeuo­mor­phic fuss and has at­tempted to re­place this with a cleaner aes­thetic. It has be­come a mantra among many de­sign­ers that Hel­vetica is a sim­ple type­face that ben­e­fits from its lack of char­ac­ter. The letters do not stand up and sing – they just present in­for­ma­tion. Ap­ple has at­tempted to bring this per­ceived sim­plic­ity to its in­ter­faces.” Neil Leonard is a de­signer and ed­u­ca­tor. neil­robertleonard.co.uk

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