Mail Designer 2
Create beautiful and professionallooking emails for the masses
£21 Developer equinux, equinux.com
OS OS X 10.7 or later Requires 64-bit processor When we reviewed Mail Designer in issue 243, we concluded only those who were in the business of sending large numbers of eye-catching emails could justify the £50 price – it was a niche product for marketeers.
Fast forward to version 2, and you get a range of new features, including the ability to embed videos into your messages and collaborate on designs with others. The price has also been slashed to £20.99 ($29.99), meaning Mail Designer 2 should now appeal to a wider audience, including those interested in creating standout emails for their clubs or groups.
The 30 templates make it easy to get started, and so long as you stick largely to what’s there, you can have an email ready to send fairly quickly. With a little time, you can also get more creative, thinking laterally on how to work within the app’s ‘layout block’ system.
The principle of layout blocks is great for beginners: build up your email by combining the preset text, image and video ‘blocks’. You can change a block to a different type, but if you do, you lose some of the design settings you’ve applied. But, advanced users may yearn for more flexibility. We often found ourselves wanting to add a text column without having to trawl through predesigned blocks, for example. That said, if you invest time setting up your templates, you can create something stunning, and results look great on a computer, tablet or smartphone. Laurence Cable
If you're willing to put the time in, you can create some truly stunning email designs.
You build your email design by dragging and dropping elements from the parts panel.