Mail De­signer 2

Cre­ate beau­ti­ful and pro­fes­sion­al­look­ing emails for the masses

Mac Format - - RATED - Re­sults can be stun­ning Col­lab­o­rate with oth­ers Much cheaper than ver­sion 1.0 De­sign­ing re­quires pa­tience

£21 De­vel­oper equinux, equinux.com

OS OS X 10.7 or later Re­quires 64-bit pro­ces­sor When we re­viewed Mail De­signer in is­sue 243, we con­cluded only those who were in the busi­ness of send­ing large num­bers of eye-catch­ing emails could jus­tify the £50 price – it was a niche prod­uct for mar­ke­teers.

Fast for­ward to ver­sion 2, and you get a range of new fea­tures, in­clud­ing the abil­ity to em­bed videos into your mes­sages and col­lab­o­rate on de­signs with oth­ers. The price has also been slashed to £20.99 ($29.99), mean­ing Mail De­signer 2 should now ap­peal to a wider au­di­ence, in­clud­ing those in­ter­ested in cre­at­ing stand­out emails for their clubs or groups.

The 30 tem­plates make it easy to get started, and so long as you stick largely to what’s there, you can have an email ready to send fairly quickly. With a lit­tle time, you can also get more cre­ative, think­ing lat­er­ally on how to work within the app’s ‘lay­out block’ sys­tem.

The prin­ci­ple of lay­out blocks is great for begin­ners: build up your email by com­bin­ing the pre­set text, im­age and video ‘blocks’. You can change a block to a dif­fer­ent type, but if you do, you lose some of the de­sign set­tings you’ve ap­plied. But, ad­vanced users may yearn for more flex­i­bil­ity. We of­ten found our­selves want­ing to add a text col­umn with­out having to trawl through pre­designed blocks, for ex­am­ple. That said, if you in­vest time set­ting up your tem­plates, you can cre­ate some­thing stun­ning, and re­sults look great on a com­puter, tablet or smart­phone. Lau­rence Ca­ble

If you're will­ing to put the time in, you can cre­ate some truly stun­ning email de­signs.

You build your email de­sign by drag­ging and drop­ping el­e­ments from the parts panel.

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