Apple in pIctures
The hottest pictures from the world of Apple
The launch event in Cupertino – held in the same venue where Apple launched the original Macintosh and the first iMac – was attended not just by technology journalists and (unusually, thank the Apple Watch for this) the fashion press, but also a slew of famous faces. Here we see MacFormat’s favourite Apple geek, Stephen Fry, being shown the Apple Watch by Alan Hely of Apple, with both of them looking pretty happy about it. And in fact if you look closely, over Stephen’s shoulder you’ll see Trent Reznor, lead singer of altrock band Nine Inch Nails.