The most fun part of the process!
Effects tend to fall into two categories: useful and never used. Any video editor will have plenty of the latter. Lens flares especially are to be avoided. For the former though, you’re looking at the likes of chromakey, colour correction and other subtle differences that can make all the difference. For its price, Premiere Elements comes with an impressive number, including several keys, a three-way colour corrector, and a video stabiliser. Its chromakey tool (Videomerge) is a pale shadow of Premiere CC’s Ultrakey though, with almost no options save tolerance. Final Cut has one that’s just as good as that for much less, as well as a colour correction tool that will feel more intuitive if you’re coming to it from image editing tools. And lest we forget its ability to take in Motion templates and swap out clips, which is very handy for titles and repeated effects. Premiere/After Effects are limited to just updating live text. Jahshaka features a full Effects editor, but a very primitive one compared to the alternatives.