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his is our vi­sion of per­sonal tech­nol­ogy and we’re just get­ting started,” said CEO Tim Cook dur­ing Ap­ple’s re­cent spe­cial event as the company in­tro­duced the iPad Air 2, iPad Mini 3, an iMac with a 5K dis­play, a new Mac mini and re­vealed fur­ther de­tails on Ap­ple Pay.

With a cameo from co­me­dian Stephen Col­bert, pro­ceed­ings were hu­mor­ous and light-hearted, but its new re­leases packed a punch. Flick through to pages 84-90 for our reviews of the new prod­ucts. “It’s been an in­cred­i­ble year,” said Cook. “This is the strong­est lineup of prod­ucts Ap­ple has ever had.”

His col­league Philip Schiller, Ap­ple’s SVP of world­wide mar­ket­ing added to the cel­e­bra­tory tone: “Thirty years after the first Mac changed the world, the new iMac… is the most in­sanely great Mac we have ever made.”

The new iPads both gained Touch ID and Ap­ple’s new SIM, which en­ables users to mi­grate be­tween 4G ser­vice providers as and when they need to. TBR an­a­lyst Ezra Got­theil called the re­lease “empty”, but Kan­tar World­panel ComTech’s Carolina Mi­lanesi dis­missed the crit­i­cism as “too harsh”, adding: “There’s noth­ing wrong with the lineup and I think there was enough here from an up­grade

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