IPad mini 3

The smaller iPad that’s sim­ply failed to grow up

Mac Format - - RATED | KIT - From £319 Man­u­fac­turer Ap­ple, ap­ple.com Con­nec­tiv­ity Wi-Fi only or Wi-Fi + Cel­lu­lar Ca­pac­ity 16GB, 64GB, 128GB Touch ID, gold colour No longer the Air’s equal Same chas­sis as be­fore No anti-re­flec­tive screen

Such is the pal­tri­ness of this up­date that we won­dered if we should re­view it at all. 2013’s Retina mini was a big step for­ward from the orig­i­nal, sport­ing the same com­po­nents as first iPad Air. Why then do we stand a year on, look­ing at es­sen­tially the same prod­uct? You might get a gold colour op­tion and the same Touch ID that ex­ists across the iPad and iPhone range now, but that’s where the new fea­tures end.

We don’t think an Ap­ple prod­uct has fallen out of favour as fast as this one, go­ing from be­ing the lit­tle sib­ling of the flag­ship iPad to the runt of the lit­ter. It’s a spec­tac­u­lar demise of what was once con­sid­ered to be Ap­ple’s re­tar­get­ing of its tablet of­fer­ing, putting it in the hands of the grow­ing crowd look­ing for 7-inch de­vices. With the iPad Air 2 lead­ing the way in screen tech, raw power and ul­tra-thin­ness, this mini is cry­ing out for the same treat­ment to re­main rel­e­vant in Ap­ple’s lineup (the lineup now looks all the more con­fused as a re­sult). If any­thing, the pre­vi­ous model should have been re­moved, giv­ing one Retina and one non-Retina op­tion, but hav­ing all three minis just doesn't dif­fer­en­ti­ate things enough for the con­sumer. It’s as if iOS 8 would be enough to carry this iPad. It isn’t.

The iPad mini 2 still has a 32GB op­tion as its high­est of­fer­ing, per­haps the sweet point for any­one who doesn’t need the re­ally big ca­pac­i­ties. What’s more, it’s avail­able for £279, £40 less than the new model’s 16GB ver­sion.

The new mini is still a highly ca­pa­ble 7.9-inch tablet, but it leaves the fu­ture of the model in some doubt. Christian Hall

This might well go down in Ap­ple his­tory as the iPad that time for­got. A hugely dis­ap­point­ing up­date.

With the iPhone 6 Plus gain­ing mar­ket trac­tion, is the iPad mini doomed?

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.