IPad mini 3
The smaller iPad that’s simply failed to grow up
Such is the paltriness of this update that we wondered if we should review it at all. 2013’s Retina mini was a big step forward from the original, sporting the same components as first iPad Air. Why then do we stand a year on, looking at essentially the same product? You might get a gold colour option and the same Touch ID that exists across the iPad and iPhone range now, but that’s where the new features end.
We don’t think an Apple product has fallen out of favour as fast as this one, going from being the little sibling of the flagship iPad to the runt of the litter. It’s a spectacular demise of what was once considered to be Apple’s retargeting of its tablet offering, putting it in the hands of the growing crowd looking for 7-inch devices. With the iPad Air 2 leading the way in screen tech, raw power and ultra-thinness, this mini is crying out for the same treatment to remain relevant in Apple’s lineup (the lineup now looks all the more confused as a result). If anything, the previous model should have been removed, giving one Retina and one non-Retina option, but having all three minis just doesn't differentiate things enough for the consumer. It’s as if iOS 8 would be enough to carry this iPad. It isn’t.
The iPad mini 2 still has a 32GB option as its highest offering, perhaps the sweet point for anyone who doesn’t need the really big capacities. What’s more, it’s available for £279, £40 less than the new model’s 16GB version.
The new mini is still a highly capable 7.9-inch tablet, but it leaves the future of the model in some doubt. Christian Hall
This might well go down in Apple history as the iPad that time forgot. A hugely disappointing update.
With the iPhone 6 Plus gaining market traction, is the iPad mini doomed?