Ap­ple IBM gets en­ter­prise

Mac Format - - APPLE WORLD -

Ap­ple and IBM have in­tro­duced their first jointly de­vel­oped so­lu­tions for en­ter­prise users, fo­cussing on bank­ing, re­tail, in­surance, fi­nan­cial ser­vices, telecom­mu­ni­ca­tions and gov­ern­ment in the first tranche with more so­lu­tions planned. Th­ese se­cure apps can be cus­tomised and de­ployed, man­aged and up­graded us­ing cloud ser­vices from IBM specif­i­cally for iOS de­vices. “They’re very easy to use, fun and built com­pletely ground-up for mo­bile, but they’re in­cred­i­bly com­plex, pow­er­ful, ty­ing into their back­end, large data sys­tems for rich in­tel­li­gent an­a­lyt­ics,” said Ap­ple’s mar­ket­ing VP, Phil Schiller. Most an­a­lysts ex­pect the Ap­ple IBM al­liance will con­sol­i­date grow­ing use of Ap­ple’s mo­bile de­vices among en­ter­prise. Ap­ple is un­der­stood to have as­sem­bled a team to launch the ser­vice in Europe, the Mid­dle East, Africa and In­dia.

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