Ap­ple’s happy Christ­mas

Mac Format - - APPLE WORLD -

Ap­ple took Christ­mas once again, claims Flurry: Ap­ple’s mo­bile prod­ucts gen­er­ated over half of all new de­vice ac­ti­va­tions world­wide from De­cem­ber 19 to Christ­mas Day. This means 51.3% of all the new mo­bile de­vices ac­ti­vated in the pe­riod were man­u­fac­tured by Ap­ple. Sam­sung took just 17.7% and Mi­crosoft/Nokia 5.8%. Oth­ers took 2% or less. This means that for ev­ery new Sam­sung de­vice ac­ti­vated over Christ­mas, three Ap­ple mo­bile prod­ucts were ac­ti­vated. Ap­ple ac­ti­vated around nine mo­bile prod­ucts for each Mi­crosoft Lu­mia de­vice. When it came to on­line sales, iOS ac­counted for 27% of to­tal on­line sales, four times that of An­droid’s 7.6%, claims IBM.

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