Let’s be clear: £9,500 is a ridiculous amount to pay for a watch. It’s a ridiculous amount, even for a handmade, one-of-a-kind watch that will last your lifetime and beyond. But for the rose-gold Apple Watch Edition with the white sport band – massproduced in a factory – it goes beyond ridiculous and into the realm of delusion. This is a first-generation product so in two years it will be obsolete. No, the Apple Watch Edition will be bought by just a handful of rappers and children of Russian oligarchs. The Apple Watch Sport looks more promising. £340 is still too much
The Apple Watch Edition will be bought by just a handful of rappers and children of Russian oligarchs
to interest me right now, but with the right app I could be swayed. Ingress players already have the Moto 360 watch and Android Wear.
Apple Watch needs its own augmented reality game. The subtle wrist-tapping alert system is perfect for playing discretely during boring meetings. A secret agent game, perhaps. Players could receive missions from virtual drop boxes around the world. When you walk past a physical drop box location, your watch alerts you and you retrieve instructions. This could be carrying a message to another physical location, taking a photo of a landmark or tracking down another player. An Apple Watch that lets me play that, and get notifications on my wrist, might just tempt me.
Luis’s first watch was a cheap clone of the 1970s James Bond Pulsar P2. It showed the time.