App dis­cov­ery

Ap­ple needs to make it eas­ier to find the right apps for you

Mac Format - - BACK ISSUES -

There’s no deny­ing Ap­ple makes im­pres­sive hard­ware, but Macs and iOS de­vices would be noth­ing with­out apps. Of course, when you first power up your Mac, iPhone or iPad, you al­ready have some pre­loaded soft­ware, but it’s with third-party apps that things be­come in­ter­est­ing, en­abling you to turn a de­vice into any­thing from a full-fea­tured mu­sic stu­dio to a gam­ing pow­er­house.

The snag is that find­ing new apps is hard. Ap­ple at­tempts to sim­plify things on its app stores by high­light­ing new prod­ucts it con­sid­ers of in­ter­est, and cu­rat­ing col­lec­tions so that you can quickly find apps for photography, writ­ing and var­i­ous other tasks. But be­yond this and the odd pro­mo­tion – ku­dos, Ap­ple, for the indie show­case on iOS – ev­ery­thing feels a lit­tle… last cen­tury.

We want app stores that un­der­stand who we are and what we’ve bought, and sug­gest fur­ther pur­chases ac­cord­ingly. When Ap­ple of­fered ‘Ge­nius’, it was any­thing but. (“You’ve bought a Twit­ter client. How about an­other Twit­ter client?”) It’s 2015, so we should at least ex­pect some in­tel­li­gent rec­om­men­da­tions to be rather more prom­i­nent, per­haps backed by so­cial net­work in­te­gra­tion that tells you what your friends are buy­ing.

The App Store and Mac App Store (pic­tured) of­fer a se­lec­tion of ed­i­tors’ choice apps and games, and some cu­rated col­lec­tions, but Ap­ple should do more to make apps dis­cov­er­able.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.