Ap­ple In­sider

Our in­dus­try ex­pert rounds-up the big­gest Ap­ple cor­po­rate sto­ries cir­cu­lat­ing this month

Mac Format - - APPLE WORLD -

Pri­vacy mat­ters

Ap­ple CEO, Tim Cook, slammed ri­vals Google and Face­book for their lais­sez­faire at­ti­tude to user pri­vacy dur­ing a speech to the EPIC Cham­pi­ons of Free­dom event in Washington this June. Cook re­jected “in­cred­i­bly dan­ger­ous” gov­ern­ment at­tempts to de­mand back­doors into Ap­ple’s sys­tems. He also spoke out against the big in­ter­net firms who of­fer ser­vices in ex­change for per­sonal in­for­ma­tion. “We be­lieve the cus­tomer should be in con­trol of their own in­for­ma­tion,” he said. Ap­ple’s com­mit­ment to pri­vacy and se­cu­rity was in full fo­cus at WWDC, where it an­nounced sev­eral mea­sures to boost this, in­clud­ing sup­port for ‘self-de­struc­t­ing’ iMes­sages.

Is Jony Ive leav­ing Ap­ple?

Ap­ple has pro­moted Sir Jony Ive to a new po­si­tion, Chief De­sign Of­fi­cer. Ive re­mains re­spon­si­ble for the de­sign of all Ap­ple prod­ucts, but has also been made re­spon­si­ble for the look of re­tail stores and even the fur­ni­ture in the new cor­po­rate HQ. Ive’s daily man­age­rial re­spon­si­bil­i­ties have been trans­ferred to UK de­signer Richard Howarth (now Vice Pres­i­dent for In­dus­trial De­sign), look­ing af­ter hard­ware, and Alan Dye (now Vice Pres­i­dent for User In­ter­face De­sign) who takes over soft­ware. The re­moval of Ive from day to day­man­age­rial re­spon­si­bil­i­ties has, how­ever, gen­er­ated wide con­cern that the Brit­born de­signer is slowly tran­si­tion­ing away from the com­pany, but noth­ing has been an­nounced on this.

Sex­ism sucks

Ap­ple’s WWDC saw more women take the stage than ever be­fore as Ap­ple in­creased its at­tempt to en­cour­age more women into tech­nol­ogy jobs. Tim Cook told Mash­able, “I think the most di­verse group will pro­duce the best prod­uct.” Ap­ple is work­ing on out­reach ef­forts to at­tract fe­male engi­neers and peo­ple of colour to the com­pany. “I think in gen­eral we haven’t done enough to reach out and show young women that it’s cool to do it and how much fun it can be,” he said.

Ap­ple con­tin­ues to weave new pri­vacy fea­tures into iOS 9 – es­sen­tial as your iPhone be­comes your wal­let.

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