Our industry expert rounds-up the biggest Apple corporate stories circulating this month
Apple CEO, Tim Cook, slammed rivals Google and Facebook for their laissezfaire attitude to user privacy during a speech to the EPIC Champions of Freedom event in Washington this June. Cook rejected “incredibly dangerous” government attempts to demand backdoors into Apple’s systems. He also spoke out against the big internet firms who offer services in exchange for personal information. “We believe the customer should be in control of their own information,” he said. Apple’s commitment to privacy and security was in full focus at WWDC, where it announced several measures to boost this, including support for ‘self-destructing’ iMessages.
Is Jony Ive leaving Apple?
Apple has promoted Sir Jony Ive to a new position, Chief Design Officer. Ive remains responsible for the design of all Apple products, but has also been made responsible for the look of retail stores and even the furniture in the new corporate HQ. Ive’s daily managerial responsibilities have been transferred to UK designer Richard Howarth (now Vice President for Industrial Design), looking after hardware, and Alan Dye (now Vice President for User Interface Design) who takes over software. The removal of Ive from day to daymanagerial responsibilities has, however, generated wide concern that the Britborn designer is slowly transitioning away from the company, but nothing has been announced on this.
Apple’s WWDC saw more women take the stage than ever before as Apple increased its attempt to encourage more women into technology jobs. Tim Cook told Mashable, “I think the most diverse group will produce the best product.” Apple is working on outreach efforts to attract female engineers and people of colour to the company. “I think in general we haven’t done enough to reach out and show young women that it’s cool to do it and how much fun it can be,” he said.
Apple continues to weave new privacy features into iOS 9 – essential as your iPhone becomes your wallet.