Ap­ple In­sider

Our in­dus­try ex­pert rounds up the big­gest Ap­ple cor­po­rate sto­ries cir­cu­lat­ing this month

Mac Format - - APPLE WORLD -

Ap­ple is the PC mar­ket The latest PC mar­ket fig­ures from Gart­ner and IDC are grim read­ing for ev­ery­one but Ap­ple, con­firm­ing yet another quar­ter in which Mac mar­ket share has in­creased as the in­dus­try con­tracts. Mac sales rose 16.1% year-over-year in the June quar­ter even as the PC in­dus­try as a whole shrank 11.8%, ac­cord­ing to IDC; Gart­ner claims US Mac sales dropped 2.5% against an in­dus­try de­cline of 5.8%, but this is at­trib­ut­able to slight dif­fer­ences of method­ol­ogy be­tween the two firms. Ap­ple is fourth (Gart­ner) and third (IDC) big­gest PC ven­dor in the US and num­ber four world­wide, ac­cord­ing to IDC. Ap­ple con­sis­tently de­liv­ers bet­ter re­sults than PC in­dus­try trends as it con­sol­i­dates its po­si­tion among the top five ven­dors.

What frag­men­ta­tion? Ap­ple Mu­sic (Ap­ple’s new paid-for mu­sic stream­ing ser­vice cur­rently avail­able with a three­month free trial – see page 18) has helped con­vince mil­lions of iPhone users to up­grade to the re­cently re­leased iOS 8.4. Within one week of the in­tro­duc­tion of the latest soft­ware up­grade, 84% of iOS users were only on iOS 8, while new re­search from Mix­panel pegged iOS 8.4 adop­tion as al­ready reach­ing 40% of the in­stalled iOS user base. Mix­panel CEO Suhail Doshi said: “The pace at which adop­tion has oc­curred in­di­cates Ap­ple Mu­sic is def­i­nitely a key fac­tor” in driv­ing adop­tion. Ap­ple’s iOS 9 is in public beta now and due in Septem­ber. Of­fice 2016 ships (al­most) Mi­crosoft has made the latest Of­fice up­grade, Of­fice 2016 for Mac, avail­able to any Mac user with an Of­fice 365 sub­scrip­tion (from £5.99 for the Home Edi­tion). The up­dated suite in­cludes re­designed, rewrit­ten ver­sions of Word, Ex­cel, Pow­er­Point, Out­look, and OneNote. Each ap­pli­ca­tion fea­tures a Mi­crosoft Metro style in­ter­face, a user in­ter­face that the com­pany is at­tempt­ing to de­ploy across ev­ery plat­form or de­vice its soft­ware sup­ports. There’s a range of new fea­tures in­clud­ing re­al­time group edit­ing of Word doc­u­ments and feed­back dur­ing the beta process has been ex­tremely pos­i­tive. Mi­crosoft says it will ship the stand­alone ver­sion of Of­fice 2016 for Mac in Septem­ber.

iOS 8.4, with Ap­ple Mu­sic, has seen rapid adop­tion and up­grades from users with ear­lier ver­sions on iOS 8.

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