From $49.99 (about £30) olloclip.com
What is it? iPhone photography has really taken off in recent years, with olloclip’s lenses being right at the heart of the transformation. The latest offering from the company is not just a lens but a whole system allowing you to add a range of photographic extras to your humble smartphone. When’s it due? Get snapping in September 2015 Why are we excited? You can clip on lenses, flash, grip or even a boom microphone. With the iPhone’s camera still improving, the olloclip Studio means that more than ever, the best camera is the one that’s with you.