Ap­ple In­sider

Our in­dus­try ex­pert rounds-up the big­gest Ap­ple cor­po­rate sto­ries cir­cu­lat­ing this month

Mac Format - - APPLE WORLD -

Ap­ple News gets in­ter­est­ing

Ap­ple News is the com­pany’s so­lu­tion for pro­vid­ing pref­er­ence-based news to iOS 9 users, and it’s now avail­able in the UK and Aus­tralia on de­vices up­dated to iOS 9.1. The com­pany has pub­lished de­tails of its Ap­ple News For­mat and the News API, which should en­able de­vel­op­ers to ex­plore the po­ten­tial of the ser­vice. Th­ese tools en­able pub­lish­ers to cre­ate cus­tomised lay­outs with iOS fonts, rich photo gal­leries, videos and an­i­ma­tions op­ti­mised for iPhone and iPad, and to add Ap­ple News out­put to ex­ist­ing con­tent man­age­ment sys­tems.

The Ap­ple News For­mat is good in purely fi­nan­cial terms as news pub­lish­ers keep 100% of the rev­enue from the ads they sell, and 70% when iAd sells ads for them. Ap­ple does not al­low ads to be placed in the RSS for­mat that’s cur­rently used by pub­lish­ers to put con­tent into chan­nels in the News app.

Dis­playPort stan­dard gains ex­tra pow­ers

The Video Elec­tron­ics Stan­dards As­so­ci­a­tion (VESA) has pub­lished the Em­bed­ded Dis­playPort (eDP) stan­dard version 1.4b, en­abling im­proved de­vice in­ter­op­er­abil­ity, lower cost, and bet­ter power ef­fi­ciency in prod­ucts us­ing the stan­dard. This will even­tu­ally be good news for Mac users, as it should help foster de­vel­op­ment of a wider range of prod­ucts sup­port­ing the tech­nol­ogy, and also en­ables 8K sup­port in note­books and all-in-ones like the iMac. It may even lay the ground for the fu­ture in­tro­duc­tion of much im­proved Ap­ple-branded dis­plays for Mac Pro users.

20 mil­lion Macs sold in a year

While the over­all PC in­dus­try de­clined 11% year-on-year, Mac sales climbed 3%. While Ap­ple de­fied in­dus­try trends, its sales were im­pacted by the strong dol­lar. Ap­ple also ex­celled in the only PC in­dus­try bright spot: note­book sales. Over­all in­dus­try growth reached 11%, while in con­trast Ap­ple’s note­book sales climbed 19.8%.

Ap­ple has set fresh Mac sales records across the last 12 months, shift­ing 20.6 mil­lion of the ma­chines over the last fis­cal year. In that process, it has proved the Mac is no longer a niche prod­uct, but rather that it is in­creas­ingly the first choice of com­puter for a dig­i­tal gen­er­a­tion.

Ap­ple News will soon move from RSS to richer pre­sen­ta­tion.

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