Broad­cast yo u r self

From prac­ti­cal kit to pro­mo­tional tips for your videos, Hollin Jones has all the help you need

Mac Format - - CONTENTS -

There has never been a bet­ter time to ex­plore the world of dig­i­tal video.

Tech­nol­ogy that would’ve cost tens of thou­sands of pounds a decade ago is now avail­able for a few hun­dred, and in some cases of­fers lev­els of qual­ity that have never be­fore been avail­able to con­sumers. From porta­bil­ity and res­o­lu­tion to crys­tal-clear sound, we’ve come on leaps and bounds from the home video that many of us grew up with. Whether you’re mak­ing a hol­i­day video or a com­mer­cial pro­ject, the tools you need are more ac­ces­si­ble than ever.

How­ever, that’s not to say that just hav­ing the gear will make you the next Martin Scors­ese. As well as know­ing what kit is suit­able for your needs, you also need a grasp of tech­niques such as light­ing, fram­ing and sound record­ing, and a feel for what makes a good edit. Don’t let this put you off, though: it’s not as dif­fi­cult as you might think it is. With a rel­a­tively mod­est setup, you can get great re­sults if you go about things cor­rectly. We’ll jump-start your pro­ject with great ad­vice about how to plan your shoot, the kit you’ll need, and strate­gies for edit­ing and mar­ket­ing your video.

Showreel 2016

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