Broadcast yo u r self
From practical kit to promotional tips for your videos, Hollin Jones has all the help you need
There has never been a better time to explore the world of digital video.
Technology that would’ve cost tens of thousands of pounds a decade ago is now available for a few hundred, and in some cases offers levels of quality that have never before been available to consumers. From portability and resolution to crystal-clear sound, we’ve come on leaps and bounds from the home video that many of us grew up with. Whether you’re making a holiday video or a commercial project, the tools you need are more accessible than ever.
However, that’s not to say that just having the gear will make you the next Martin Scorsese. As well as knowing what kit is suitable for your needs, you also need a grasp of techniques such as lighting, framing and sound recording, and a feel for what makes a good edit. Don’t let this put you off, though: it’s not as difficult as you might think it is. With a relatively modest setup, you can get great results if you go about things correctly. We’ll jump-start your project with great advice about how to plan your shoot, the kit you’ll need, and strategies for editing and marketing your video.