[ Edit­ing ]

Post-pro­duc­tion tech­niques to achieve a per­fectly pol­ished end re­sult

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Edit­ing is where your video pro­ject re­ally takes shape. What­ever the na­ture of your film, there are some ba­sic rules to fol­low. Pac­ing is vi­tal to any video and cre­at­ing a snappy edit can be the key to suc­cess. View­ers will quickly tire of a video in which there are bor­ing seg­ments where noth­ing re­ally hap­pens. Scenes that linger too long also feel odd, so be ruth­less, cut­ting any­thing that slows down the nar­ra­tive while also al­low­ing shots just enough time to cre­ate the im­pact the story needs. Ba­si­cally, keep it in­ter­est­ing and be sure it makes sense. You might un­der­stand what’s go­ing on, but will your view­ers?

Be­sides the im­por­tance of cre­at­ing a co­her­ent time­line where things hap­pen at the right time and view­ers are given the in­for­ma­tion they need, you can also cre­ate vis­ual in­ter­est with cut­aways. A core tech­nique of any edit­ing, cut­ting to al­ter­na­tive views or im­ages while some­one con­tin­ues to speak, say, pre­vents the cam­era lin­ger­ing end­lessly on one per­son. Also use the edit­ing stage to al­ter the ap­pear­ance of footage, per­haps ad­just­ing colour or light lev­els, crop­ping or zoom­ing in on shots, and adding tran­si­tions where ap­pro­pri­ate.

Edit­ing is also the point at which you bal­ance and mix the dif­fer­ent au­dio tracks in a pro­ject – such as a voiceover, mu­sic and am­bi­ent sound – to cre­ate a pol­ished fi­nal prod­uct.

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