[ Editing ]
Post-production techniques to achieve a perfectly polished end result
Editing is where your video project really takes shape. Whatever the nature of your film, there are some basic rules to follow. Pacing is vital to any video and creating a snappy edit can be the key to success. Viewers will quickly tire of a video in which there are boring segments where nothing really happens. Scenes that linger too long also feel odd, so be ruthless, cutting anything that slows down the narrative while also allowing shots just enough time to create the impact the story needs. Basically, keep it interesting and be sure it makes sense. You might understand what’s going on, but will your viewers?
Besides the importance of creating a coherent timeline where things happen at the right time and viewers are given the information they need, you can also create visual interest with cutaways. A core technique of any editing, cutting to alternative views or images while someone continues to speak, say, prevents the camera lingering endlessly on one person. Also use the editing stage to alter the appearance of footage, perhaps adjusting colour or light levels, cropping or zooming in on shots, and adding transitions where appropriate.
Editing is also the point at which you balance and mix the different audio tracks in a project – such as a voiceover, music and ambient sound – to create a polished final product.