A second series for Watch
After a popular first run, the Watch is back for more
The Apple Watch was always known to be the best-selling smartwatch, but quite how well it was doing against more traditional timepieces surprised even us.
Apple sold so many Watches that it was the second-highest selling watch brand in the world in 2015, second only to Rolex. And the Watch was only on sale for eight months of the year – not bad for what many deem a flop.
It was so good that Apple has brought it back for a second run: Apple Watch Series 2. Undoubtedly the biggest selling point this time around is that Series 2 is water-resistant to a depth of 50 metres. You can take it for a swim and get accurate performance info right from your wrist, making it useful to a whole new batch of health enthusiasts. Apple revealed Series 2 has a built-in algorithm to calculate calorie burn while swimming, plus laps, stroke efficiency, distance and more.
Apple also seems to have listened to Watch fans who lamented the lack of GPS in the original model – it’s here in Series 2. That means there’s no need to take your iPhone with you if you want to keep track of the route you took on a hike, how fast you were on a run, or the distance you went on an evening stroll. At the end of your excursion, the Watch will bring up a colour-coded map to show your speed at each point.
Although it wasn’t mentioned during the show, Apple updated its range of Watch straps. As well as new colours and styles for the Hermès straps, there are four new Sport Bands, five new colours for the Woven Nylon strap, and a new Sea Blue colour for the Classic Buckle. However, while Apple refreshed colour options for some Watch straps, it also reduced the number of options for some kinds.
For fitness fanatics, the Apple Watch Nike+ is like a beefed-up Apple Watch Sport, and does just about everything in its power to get you motivated for fitness. One of its main features is a tie-in with Nike Run Club, which encourages you to join up with other runners in your area. If you want to race against friends rather than with them, the Nike+ will prompt you to beat their score on a runners’ leaderboard. You can also schedule runs and the Nike+ will remind you of them in advance. The whole device is aimed at getting you out of the house and onto the track.
The Apple Watch Nike+ is aimed at getting you out of the house and out onto the track