Un­leash your Mac’s true po­ten­tial!

OWC helps you get the best per­for­mance pos­si­ble from your Mac whilst ex­tend­ing its life­span…

Mac Format - - GENIUS TIPS -

“Ex­tend­ing the use­ful life of your tech­nol­ogy has been a core be­lief of OWC since 1988.”

We’re now in an age where our tech has be­come in­creas­ingly dis­pos­able and falls vic­tim to ‘planned ob­so­les­cence’. Many users are fight­ing this trend, how­ever, by look­ing for ways to ex­tend the life of their tech rather than trad­ing it in for the ‘lat­est and great­est’.

Af­ter all, if you’re go­ing to spend hun­dreds or even thou­sands of pounds on a sin­gle de­vice, you should ex­pect that you’ll be able to not only use it for years, but that it will still per­form at a high level dur­ing that times­pan. Ex­tend­ing the use­ful life of your tech­nol­ogy has been a core be­lief of OWC since the com­pany’s in­cep­tion in 1988.

The value that you get from a Mac goes far be­yond its ini­tial pur­chase price. Value is about adapt­ing your ma­chine to your con­stantly evolv­ing needs and the grow­ing de­mands of your work­flow.

Maybe you’re a photographer who needs more in­ter­nal stor­age or a new high-ca­pac­ity bat­tery to keep your MacBook Pro go­ing strong while shoot­ing on lo­ca­tion. Maybe you need a built-for-Mac OWC SSD and more me­mory to turn your Mac Pro into a post­pro­duc­tion pow­er­house for your cre­ative stu­dio. What­ever your needs, OWC goes fur­ther to not only cre­ate the best so­lu­tions but to also sup­port them long af­ter you’ve made a pur­chase with a com­mit­ted, highly knowl­edge­able cus­tomer ser­vice team along with free, com­pre­hen­sive ed­u­ca­tional con­tent and in­struc­tional videos.

VFX Di­rec­tor Matthew Cr­nich has in­ti­mate knowl­edge of how im­por­tant it is to ex­tend the life of tech­nol­ogy. Cr­nich, who is cur­rently Chief Tech­nol­ogy Of­fi­cer of the Chicago-based me­dia pro­duc­tion com­pany Sarof­sky, re­lies on OWC me­mory and stor­age so­lu­tions to keep his fleet of Mac Pros run­ning at the peak of their per­for­mance po­ten­tial. Hav­ing been used on projects such as NBC’s Com­mu­nity and sev­eral Marvel films, the Sarof­sky-em­ployed Mac Pros are pushed to the limit, and need to per­form over the long haul.

“It might not look like it from the work we do, but we’re still a small com­pany. So it’s very im­por­tant that I can put more me­mory and faster stor­age in a com­puter for, say, $500 and ex­tend the life of it by a year or more. It’s far less ex­pen­sive than do­ing a hard­ware re­fresh. OWC has been vi­tal to ex­tend­ing life of all 28 or 29 Mac Pros we have,” Cr­nich said.

OWC has a deep pas­sion for de­liv­er­ing the best up­grades, so­lu­tions and cus­tomer ser­vice to keep your sys­tem run­ning at the height of its po­ten­tial.

Defy planned ob­so­les­cence. Max­i­mize your in­vest­ment with OWC so­lu­tions and up­grades. See how we can help your work­flow at OWCDig­i­tal.com or MacSales.com.

OWC’s huge range of stor­age so­lu­tions can ex­tend the life­span of your Mac by years. Who wouldn’t want that?

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