Unleash your Mac’s true potential!
OWC helps you get the best performance possible from your Mac whilst extending its lifespan…
“Extending the useful life of your technology has been a core belief of OWC since 1988.”
We’re now in an age where our tech has become increasingly disposable and falls victim to ‘planned obsolescence’. Many users are fighting this trend, however, by looking for ways to extend the life of their tech rather than trading it in for the ‘latest and greatest’.
After all, if you’re going to spend hundreds or even thousands of pounds on a single device, you should expect that you’ll be able to not only use it for years, but that it will still perform at a high level during that timespan. Extending the useful life of your technology has been a core belief of OWC since the company’s inception in 1988.
The value that you get from a Mac goes far beyond its initial purchase price. Value is about adapting your machine to your constantly evolving needs and the growing demands of your workflow.
Maybe you’re a photographer who needs more internal storage or a new high-capacity battery to keep your MacBook Pro going strong while shooting on location. Maybe you need a built-for-Mac OWC SSD and more memory to turn your Mac Pro into a postproduction powerhouse for your creative studio. Whatever your needs, OWC goes further to not only create the best solutions but to also support them long after you’ve made a purchase with a committed, highly knowledgeable customer service team along with free, comprehensive educational content and instructional videos.
VFX Director Matthew Crnich has intimate knowledge of how important it is to extend the life of technology. Crnich, who is currently Chief Technology Officer of the Chicago-based media production company Sarofsky, relies on OWC memory and storage solutions to keep his fleet of Mac Pros running at the peak of their performance potential. Having been used on projects such as NBC’s Community and several Marvel films, the Sarofsky-employed Mac Pros are pushed to the limit, and need to perform over the long haul.
“It might not look like it from the work we do, but we’re still a small company. So it’s very important that I can put more memory and faster storage in a computer for, say, $500 and extend the life of it by a year or more. It’s far less expensive than doing a hardware refresh. OWC has been vital to extending life of all 28 or 29 Mac Pros we have,” Crnich said.
OWC has a deep passion for delivering the best upgrades, solutions and customer service to keep your system running at the height of its potential.
Defy planned obsolescence. Maximize your investment with OWC solutions and upgrades. See how we can help your workflow at OWCDigital.com or MacSales.com.
OWC’s huge range of storage solutions can extend the lifespan of your Mac by years. Who wouldn’t want that?