Ap­ple news

The core Ap­ple news you need to know about

Mac Format - - CONTENTS -

The iMac has long held a rep­u­ta­tion as the go-to com­puter for the savvy cre­ative pro­fes­sional. If you were a de­signer, you bought an iMac. You just did.

Mi­crosoft, mean­while, was the brand for the bor­ing of­fice worker. But the Red­mond firm wants to change all that with its new Sur­face Stu­dio, a re­mark­ably iMac-es­que all-in-one. Its sleek, sil­ver and amaz­ingly thin de­vice looks like it would be right at home in a Shored­itch de­sign stu­dio.

It's more pow­er­ful than an iMac, though, and dou­bles as a huge touch­screen slate – a cross be­tween an iMac and an iPad Pro.

Af­ter a launch event where iMacs and Mac Pros were con­spic­u­ous by their ab­s­cence, Ap­ple seems to be po­si­tion­ing the MacBook Pro and its snazzy new Touch Bar as the de­vice of choice for cre­atives. But some have crit­i­cised Ap­ple for re­leas­ing a MacBook that seem­ingly misses the mark, with Ap­ple pun­dit John Gruber say­ing he couldn't “re­call an Ap­ple event that gen­er­ated such a neg­a­tive re­ac­tion from hard-core Mac users.” It's un­likely that cre­atives will jump ship en mass and buy Sur­face Stu­dios (not at $3,000 a pop, any­way), but Ap­ple cer­tainly has com­pe­ti­tion.

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