A pple isn’t always early to market, but it was with the QuickTake, one of the first consumer digital cameras, which was
launched in 1994. With $12 billion spent annually on photography in the US at the time, it’s easy to see why Apple ventured into the market.
The QuickTake let you take eight photos at a resolution of 640x480 (0.3 megapixels), 32 at 320x240, or a mix of both. It had a built-in flash function, but no way to zoom in or change the focus. You also couldn’t preview or delete individual photos on the camera, only on your Mac.
Though an innovative device, the QuickTake was stymied by the Apple brand – consumers didn’t associate it with photography, and similar cameras from the likes of Kodak, Fujifilm and Nikon all sold better.
Yet another Apple product to fall victim to Steve Jobs’ blade on his Apple return in 1997, the QuickTake was on sale for a mere three years.