Quick­Take

Mac Format - - APPLE NOSTALGIA -

A pple isn’t al­ways early to mar­ket, but it was with the Quick­Take, one of the first con­sumer dig­i­tal cam­eras, which was

launched in 1994. With $12 bil­lion spent an­nu­ally on pho­tog­ra­phy in the US at the time, it’s easy to see why Ap­ple ven­tured into the mar­ket.

The Quick­Take let you take eight pho­tos at a res­o­lu­tion of 640x480 (0.3 megapix­els), 32 at 320x240, or a mix of both. It had a built-in flash func­tion, but no way to zoom in or change the fo­cus. You also couldn’t pre­view or delete in­di­vid­ual pho­tos on the cam­era, only on your Mac.

Though an in­no­va­tive de­vice, the Quick­Take was stymied by the Ap­ple brand – con­sumers didn’t as­so­ciate it with pho­tog­ra­phy, and sim­i­lar cam­eras from the likes of Ko­dak, Fu­ji­film and Nikon all sold bet­ter.

Yet another Ap­ple prod­uct to fall vic­tim to Steve Jobs’ blade on his Ap­ple re­turn in 1997, the Quick­Take was on sale for a mere three years.

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