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Mac Format - - APPLE CHOICE - David Chartier

Free FROM The Rocket Sci­ence Group, mailchimp.com NEEDS iOS 9.3 or later

MailChimp is mighty big in mail­ing list

ser­vices. If you have some­thing to say or sell, it’s a great choice. That is, un­less you’ve wanted to cre­ate email cam­paigns on iOS.

Un­til now, the MailChimp app has mostly been a place to view de­tails about sub­scriber ac­tiv­ity and sent cam­paigns. New in MailChimp 4 is the abil­ity to cre­ate and edit new cam­paigns (the in­dus­try name for the emails you send). You can add nearly every kind of sup­ported con­tent, re­order your con­tent ‘blocks’, change most for­mat­ting de­tails, preview your work, and press the red but­ton to send cam­paigns. Whether you’re one of those folks for whom an iPad is your pri­mary com­puter, or you just need to change a few things while on-the-go, the new MailChimp for iOS will be a big help.

When com­pared to MailChimp’s desk­top site, there is a hand­ful of miss­ing fea­tures. How­ever, they’re mostly niche or lit­tle de­tails – you can’t set a cam­paign’s URL, the auto-op­ti­mis­ing tool for large images isn’t there, some text for­mat­ting op­tions aren’t avail­able, and nor is the Code Block.

That said, MailChimp 4 is a wel­come up­date. We’re glad to see MailChimp bet­ter em­brace mo­bile and the fu­ture.

Man­age mail­ing lists, mon­i­tor stats and cre­ate cam­paigns.

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