Mac Format

Smart weather, clever mail and powerful diagrammin­g…

Send newsletter­s from mobile

- David Chartier

Free FROM The Rocket Science Group, mailchimp.com NEEDS iOS 9.3 or later

MailChimp is mighty big in mailing list

services. If you have something to say or sell, it’s a great choice. That is, unless you’ve wanted to create email campaigns on iOS.

Until now, the MailChimp app has mostly been a place to view details about subscriber activity and sent campaigns. New in MailChimp 4 is the ability to create and edit new campaigns (the industry name for the emails you send). You can add nearly every kind of supported content, reorder your content ‘blocks’, change most formatting details, preview your work, and press the red button to send campaigns. Whether you’re one of those folks for whom an iPad is your primary computer, or you just need to change a few things while on-the-go, the new MailChimp for iOS will be a big help.

When compared to MailChimp’s desktop site, there is a handful of missing features. However, they’re mostly niche or little details – you can’t set a campaign’s URL, the auto-optimising tool for large images isn’t there, some text formatting options aren’t available, and nor is the Code Block.

That said, MailChimp 4 is a welcome update. We’re glad to see MailChimp better embrace mobile and the future.

 ??  ?? Manage mailing lists, monitor stats and create campaigns.
Manage mailing lists, monitor stats and create campaigns.

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