What’s Google up to?

Mac Format - - APPLE CORE -

Of all the com­pa­nies work­ing hard on aug­mented re­al­ity, Google has been more pro­lific than most. You’ve prob­a­bly heard of Google Glass, one of its pre­vi­ous ef­forts. This in­volved a pair of AR-en­abled glasses that were de­signed to over­lay in­for­ma­tion on top of your ev­ery­day vi­sion as you walked around. They’ve not been short of con­tro­versy, though, with many peo­ple ques­tion­ing the pri­vacy im­pli­ca­tions of a de­vice that can film peo­ple with­out their per­mis­sion, or even their knowl­edge. Glass has also been crit­i­cised for its ap­par­ent safety is­sues, such as dis­tract­ing mo­torists while they are driv­ing.

Glass has since been put on the back­burner and re­fo­cused on the en­ter­prise mar­ket, but Google hasn’t given up on AR. Af­ter a stum­bling start with Project Tango, Google seems to have adopted Ap­ple’s ap­proach of cre­at­ing an aug­mented re­al­ity frame­work that re­lies on a phone’s ex­ist­ing hard­ware. ARCore is the re­sult of that re­think, and is re­port­edly an im­pres­sive piece of soft­ware. It won’t fully re­lease un­til the win­ter so we’ll have to with­hold judge­ment un­til then, but it could teach us new things about what’s ca­pa­ble with AR – pro­vided more An­droid man­u­fac­tur­ers get on board than did with Project Tango.

Just like Ap­ple, Google has tremen­dous fi­nan­cial re­sources with which to de­velop its AR ef­forts. No doubt we’ll be see­ing plenty of new work from Google as the in­dus­try hots up.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.